Brand Manager

Brand Manager

Modi Naturals is a fast-growing FMCG company that has disrupted the edible oils category in India. Led by a first-generation entrepreneur, the company has successfully carved a niche and built significant market share against leading Indian and global players.

Job Summary:

We are looking for a dynamic and result-oriented Brand Manager to drive marketing initiatives and strengthen brand presence. The role involves executing integrated marketing strategies, driving innovation, and collaborating with cross-functional teams to achieve brand and business objectives.

Key Responsibilities:

Brand Strategy & Execution:

- Execute marketing plans to achieve brand objectives and P&L targets

- Manage end-to-end brand communication across online and offline channels

- Drive brand visibility through effective campaigns, promotions, and activations

Product & Innovation:

- Lead new product development and innovation in existing product lines

- Identify consumer needs and translate insights into product opportunities

Market & Consumer Insights:

- Conduct market research and analyze consumer behavior and trends

- Monitor product performance, distribution, and consumer feedback

Cross-functional Collaboration:

- Work closely with Sales and other business functions for strategy execution

- Coordinate with external agencies (PR, Digital, Creative) for campaign delivery

Brand Communication & Compliance:

- Ensure all marketing materials align with brand guidelines and regulatory standards

- Oversee packaging development including design, messaging, and positioning

Competition & Performance Tracking:

- Track competitor activities and benchmark brand performance

- Measure effectiveness of campaigns and optimize strategies accordingly

Candidate Profile:

- 5-8 years of experience in Brand/Marketing within FMCG (Food/Snacks preferred)

- Strong understanding of consumer marketing and brand building

- Experience in product innovation and new product development

- Excellent communication, presentation, and stakeholder management skills

- Highly organized, proactive, and able to work under pressure

Educational Qualification:

- MBA in Marketing (preferred from a reputed institute)

Key Skills:

- Brand Management

- Digital & Offline Marketing

- Product Development & Innovation

- Market Research & Consumer Insights

- Strategic Thinking & Execution

- Agency Management

Compensation:

Competitive, as per industry standards and candidate experience.