Brand Manager

Role & responsibilities

Brand Strategy & Positioning

• Define and evolve brand positioning, tone of voice and visual identity guidelines for both Decorpot and FurnitureOne, keeping them distinct but credibly linked ("Decorpot backed").
• Translate business goals (business expansion for Decorpot, category/AOV growth for FurnitureOne) into brand and communication strategy.
• Track category, competitor and consumer trends across interior design and furniture D2C to keep positioning sharp.

Offline / Experience-Center Brand (Decorpot)

• Own brand presence across the experience centres signage, in-centre collateral, launch marketing for new cities/centres.
• Partner with regional sales teams on local marketing, referral programs, events and on-ground activations that drive walk-ins and leads.
• Manage testimonials, case studies and word-of-mouth/referral brand assets that support the high-consideration sales journey.

Online / D2C Brand (FurnitureOne)

• Own brand messaging across the website, product content, social media and marketplaces, ensuring consistency with brand guidelines.
• Partner with performance marketing/growth teams on campaign creative, offers and content that balance brand-building with conversion.
• Guide influencer, social and content calendars; monitor brand sentiment, reviews and ratings.

Campaigns, Content & PR

• Plan and execute integrated campaigns (digital + offline) for launches, seasonal pushes and city expansions.
• Brief and manage creative/content agencies, photographers and videographers for both brands.
• Drive PR, awards and media coverage to build category authority (e.g. design awards, founder narratives).

Cross-functional & Reporting

• Collaborate with sales, design, e-commerce, product and customer experience teams to keep brand promise and customer experience aligned.
• Own the brand marketing budget across both brands; report on brand health, share of voice, CAC/brand-assisted metrics and campaign ROI.

Preferred candidate profile

• 59 years of brand management experience, ideally spanning both an offline/retail or experience-led brand and a digital-first/D2C brand.
• Experience in home interiors, furniture, real estate, or a related considered-purchase or lifestyle category is a strong plus.
• Comfortable working across two brand voices/portfolios simultaneously, with strong stakeholder management across sales, growth and design teams.
• Hands-on with campaign planning, content/creative briefing, and agency management; working knowledge of digital marketing metrics.