Brand Manager

About the Role

Great Lakes Institute of Management, Chennai, is looking for a motivated and creative Brand Manager to support and execute brand marketing initiatives that strengthen the Great Lakes identity and presence. The role offers meaningful ownership across corporate events, social media marketing, industry partnerships, brand activations, and cross-functional campaigns, in one of India's most dynamic management education ecosystems.

Principal Accountabilities & Responsibilities

1. Corporate Events & Experiential Activations

• Assist in planning, organizing, and executing corporate events, brand activations, industry conclaves, and campus engagements with the support of team and student committees.
• Manage logistics, vendor coordination, and on-ground execution to ensure high-quality brand experiences.
• Identify relevant platforms and forums where Great Lakes can meaningfully engage with students, professionals, and industry leaders.

2. Social Media Marketing

• Manage and grow Great Lakes Chennai's presence across platforms including LinkedIn, Instagram, YouTube, Substack and Facebook.
• Plan and execute monthly content calendars aligned with institutional milestones, campaigns, and audience engagement goals.
• Track performance metrics, generate actionable insights, and continuously optimize social media strategy for reach, engagement, and brand recall.

3. Industry Partnerships & Collaborations

• Support identification and execution of strategic partnerships with corporates, industry bodies, professional associations, and ecosystem partners.
• Build and manage collaborations that create value for learners and professionals while strengthening brand visibility and reach.
• Coordinate with partner organizations for joint campaigns, co-branded events, and collaborative marketing initiatives.

4. Cross-functional Marketing

• Collaborate with Admissions, Careers Team, International Relations, Alumni Relations, and other depts. to support integrated marketing campaigns and communication efforts.
• Contribute to high-priority institutional marketing projects from planning through execution, ensuring alignment across stakeholders.
• Support the development of marketing collateral, presentations, and communication assets for internal and external audiences.

5. Brand Campaigns & Content

• Contribute to the conceptualization and execution of brand campaigns across digital and offline channels.
• Work with creative and content teams to develop compelling narratives, visuals, and brand communications.
• Ensure consistent brand identity and messaging across all touchpoints: digital, physical, and experiential.

Skills & Abilities Required

• Solid grounding in brand marketing with hands-on exposure to both digital and traditional marketing approaches.
• Proficient in social media platforms, content planning tools, and digital analytics (Meta Business Suite, LinkedIn Analytics, Google Analytics, or similar).
• Practical experience in event coordination, brand activations, or experiential marketing initiatives.
• Excellent communication, multitasking, and stakeholder coordination skills.
• Creative, detail-oriented, and able to translate ideas into well-executed campaigns and experiences.
• Self-driven and proactive, with the ability to manage multiple projects in a fast-paced environment.
• Comfortable working collaboratively across teams while also delivering independently with ownership.

Qualification & Experience

• 3+ years of total experience in Brand Marketing, Social Media Marketing, Experiential Marketing, Partnership Marketing, or Integrated Marketing.
• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
• Prior experience in education, EdTech, consumer brands, D2C, or high-growth environments will be a strong advantage.
• Demonstrated track record of supporting brand campaigns, coordinating events, and managing partnerships.
• Familiarity with digital marketing tools, social media scheduling platforms, and content management systems.

Requirements to be added by the Job Poster

• MBA preferred
• Bachelor's Degree (mandatory)
• At least 3 years of experience in Branding / Marketing (mandatory)