Brand Manager

CONFIDENTIAL BRAND NEW D2C WELLNESS LAUNCH

Brand Manager D2C & E-commerce (Health, Wellness & Nutraceuticals)

About the Opportunity

We are a newly launching, premium health and wellness brand, backed by an established GMP-certified manufacturer with deep formulation expertise. Our first product range covers everyday nutrition, targeted wellness and Ayurvedic/herbal supplements, launching direct-to-consumer across India's leading marketplaces before expanding internationally.

Our brand is built on a simple idea the category has stopped taking seriously: every active ingredient, at its exact dose, disclosed on the label — no proprietary blends, no hidden amounts. We compete on transparency and formulation quality, not on marketing noise. If that's a positioning you believe in, we'd like to meet you.

The Role

This is the first dedicated brand hire for the business — a high-ownership, high-visibility role reporting directly to founder/leadership, not into a layered marketing team. You will be the person who turns brand strategy into daily execution: running the marketplace presence, managing our growth agency partner, and owning the numbers.

What You'll Own

• Day-to-day brand execution across Amazon, Flipkart and Tata 1mg — listings, A+ content, brand store, pricing and promotions
• The relationship with our appointed marketplace/growth agency — setting targets, reviewing deliverables, and holding the agency accountable to agreed KPIs and commercial terms
• Consistent execution of brand positioning and messaging across every customer touchpoint
• Cross-functional coordination with our manufacturing/R&D team on formulation and new-SKU updates, and with regulatory on FSSAI/AYUSH claims review before anything goes live
• The phased product launch roadmap — sequencing, hero-SKU prioritisation, and deciding when each next wave is ready to launch
• Performance reporting — revenue, ROAS, CAC, repeat-purchase rate and organic search rank — to leadership on a regular cadence
• Ad spend budget management within agreed limits
• Product photography and creative review before publishing
• Ongoing competitor tracking — pricing, launches, promotions — and recommending our response

What Success Looks Like in the First 6 Months

• Our hero products are ranking organically on page 1 for their primary category keywords
• Repeat-purchase rate is climbing month over month — we care as much about customers coming back as we do about the first sale
• The agency relationship runs smoothly, with clear reporting and no surprises on spend or performance
• You've built enough command of the brand and category that leadership trusts you to make the daily calls

What We're Looking For

Required:

• 4–6 years' experience in brand management or marketing for a D2C or e-commerce brand, with at least 2 years of genuine end-to-end ownership (not just one component of the function)
• Hands-on, working knowledge of Meta Ads Manager and Amazon Seller Central / Amazon Ads — you should be comfortable in the platforms yourself, not only briefing an agency
• Strong written and verbal communication — you'll manage an external agency relationship and report directly to leadership
• Comfortable working with data for performance reporting (Excel/Google Sheets)

Strongly preferred:

• Experience at a fast-growing Indian D2C wellness, beauty or FMCG brand (for example, brands such as OZiva, Wellbeing Nutrition, Plix, mCaffeine or Minimalist)
• Working knowledge of FSSAI (and ideally AYUSH) labelling and claims requirements
• MBA/PGDM in Marketing — a genuine plus, but not a substitute for hands-on marketplace experience

What We Offer

• The chance to build a brand from its first listing, not join one already running on rails
• Direct access to and mentorship from founder/leadership — no bureaucracy between you and the decisions that matter
• A genuine, differentiated brand position to execute, not another me-too wellness launch
• Competitive compensation, benchmarked to the D2C/wellness market

Location & Work Model

Based in Noida