Brand Manager

Job Description - Brand Manager

Reporting to - Head of Marketing
Place Hyderabad

Job Description: Roles and Responsibilities

Responsible for delivering brand and business outcomes by designing and executing brand plans, activations and delivering innovation to strengthen brand preference with Consumers. The candidate will be closely collaborating with cross-functional teams and external partners.

Key Responsibilities:

• Delivering brand and business outcomes: Develop end to end understanding of consumers journey to identify key growth drivers.
• Design and execute an Integrated Brand Plan to deliver business and brand objectives. Driving data-based decision making by applying analytics to business metrics, forecasting and overall portfolio management
• Work on product development to deliver business plan
• Integrated Communication with consumers: Conceptualizing and execution of integrated brand campaigns with compelling content that brings alive the positioning of the brand
• Managing Brand Marketing Expenses: Efficiently and effectively allocating brand marketing expenses across initiatives to drive brand objectives
• Digital & Performance Marketing: Being digital first in approach to media-mix while targeting Consumers.
• Cross-organizational collaboration: Liaise closely with multiple cross-functional teams (Sales Team to activate marketing strategy in the local environments; Regulatory & Compliance Teams to ensure adherence to all regulations; Supply Chain and Quality Teams for demonstrating distribution/network efficiencies).
• External Partnerships: She/He will also lead development of key strategic partnerships, both internally and externally with local Agencies and local Content/Media Partners.
• Desired Candidate Profile:
• Post Graduate studies in Business Management

•- Total experience – 4-6 years of experience in Marketing, preferably in consumer brands ( Food Brands will be added advantage)