Brand Manager

Role & responsibilities

Key Responsibilities

1. Brand Strategy & Planning
• Develop and implement branding strategies aligned with the companys business objectives.
• Maintain consistency of brand identity, communication, and positioning across all projects and platforms.
• Prepare annual/monthly branding plans and budgets.
2. Project Branding
• Plan and execute branding activities for real estate projects, including project launches, site branding, hoardings, signage, brochures, standees, kiosks, and marketing collaterals.
• Coordinate branding requirements for sales offices, sample/model houses, project sites, and events.
• Ensure timely installation and maintenance of all branding materials at project locations.
3. Creative & Marketing Collateral
• Coordinate with graphic designers, agencies, photographers, videographers, and printers.
• Review and approve designs for brochures, flyers, advertisements, social media creatives, presentations, banners, signage, and other promotional material.
• Ensure all communication follows approved brand guidelines.
4. Digital & Social Media Branding
• Coordinate with the digital marketing team/agency for social media campaigns.
• Monitor brand presence on websites, Google, social media, property portals, and other digital platforms.
• Support campaigns for lead generation and project awareness.
5. Advertising & Campaign Management
• Plan and execute ATL/BTL campaigns, outdoor advertising, print media, digital campaigns, events, exhibitions, and promotional activities.
• Coordinate with media agencies and vendors for campaign execution.
• Monitor campaign performance and prepare reports for management.
6. Vendor & Agency Management
• Identify, evaluate, and coordinate with branding/advertising vendors.
• Obtain quotations and coordinate with the purchase/accounts team for approvals and payments.
• Monitor quality, timelines, and cost of branding work.
7. Site Branding & Visibility
• Conduct regular site visits to check branding standards and visibility.
• Ensure proper placement, condition, lighting, cleanliness, and maintenance of hoardings and signage.
• Coordinate with project teams for branding-related requirements.
8. Events & Promotions
• Plan and coordinate project launches, customer events, property exhibitions, dealer meets, festivals, and promotional activities.
• Manage event branding, invitations, promotional materials, and vendor coordination.
9. Market & Competitor Analysis
• Monitor competitors' branding, advertising campaigns, offers, and market communication.
• Provide inputs for improving project positioning and brand visibility.
10. Budget & Reporting

• Prepare branding budgets and monitor expenditure against approved budgets.
• Maintain records of branding activities, vendor costs, campaigns, and deliverables.
• Submit periodic branding performance reports to senior management.

Preferred candidate profile

• Graduate/MBA in Marketing, Branding, Advertising, Mass Communication, or a related field.
• 8 - 12 years of relevant experience in branding, marketing, preferably in the real estate or infrastructure sector.
• Strong experience in project branding, outdoor advertising, digital marketing, social media, events, and marketing campaigns.
• Good knowledge of brand strategy, marketing communication, and creative development.
• Experience in handling advertising agencies, creative agencies, printers, outdoor media and other vendors.
• Good understanding of Google, social media platforms, property portals and digital marketing tools.
• Strong communication, presentation, negotiation and coordination skills.
• Ability to coordinate with Sales, Project, CRM, Purchase and Management teams.
• Should be capable of independently managing branding activities across multiple projects/sites.
• Good knowledge of MS Office, PowerPoint and Excel; familiarity with Canva/Adobe Creative tools will be an advantage.
• Should be creative, result-oriented, organized and capable of working under deadlines.
• Preference: Candidates with experience in real estate project launches, residential township branding and local market promotions.