Brand Manager
Dr. Reddys Laboratories · Mumbai · onsite · Posted 29d ago
Undisclosed2–5 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- You will be responsible for developing detailed marketing strategies: Establish market share and prescription objectives, build brand plans, and formulate omnichannel product promotion strategies tailored to target audiences.
- You will be responsible for leading product promotions: Plan and execute promotional activities, manage marketing campaigns, and collaborate with creative agencies to enhance product visibility and awareness.
- You will be responsible for monitoring performance and campaign effectiveness: Conduct root cause analysis for non-compliance with KPIs, collect feedback, and make adjustments to promotional strategies to meet customer needs.
- You will be responsible for collaborating with Key Opinion Leaders (KOLs): Build strong relationships with KOLs, plan scientific events, share brand insights, and ensure effective communication of brand values.
- You will be responsible for ensuring compliance: Oversee marketing activities to ensure adherence to organizational policies and regional regulations while optimizing processes.
- You will be responsible for leveraging digital tools and insights: Apply digital marketing strategies such as SEO, e-commerce platforms, and social media campaigns to impact the consumer funnel and convert indicators into sales.
- You will be responsible for market analysis and competitive evaluation: Analyze customer needs, competitor activities, and market trends to forecast opportunities and refine marketing strategies.
- You will be responsible for training and development: Provide training materials and workshops for sales teams, enhance marketing knowledge, and ensure alignment with brand strategies.
Sourced from naukri
Skills
Brand PlanningBrand StrategyBrand Positioning
About Dr. Reddy's
Dr. Reddys Laboratories
Pharma
21.8k+
employees
1984
42 years old
Hyderabad / Secunderabad, Telangana
IN
₹7.4L PA avg
Avg at Dr. Reddy's
About
We are a global pharmaceutical company headquartered in Hyderabad, India. Driven by our purpose of ‘Good Health Can’t Wait’
Industries
PharmaClinical Research
Employee ratings
10 reviews
4.0/ 5
Culture
3.0
Career growth
2.8
Work-life
3.3
Employees rate it well for
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