Brand Manager

Key Responsibilities

1. City-wise Media Planning & Execution

Plan and execute integrated campaigns across TV (national/regional,BARC/GRP/CPRP fundamentals), YouTube, CTV, OTT, Meta, radio, andprint — working with media buying and creative agencies from brief to flighting to post-campaign reporting.

Bring a sharp eye to media plan quality: budget allocation logic,

reach/frequency and GRP delivery, city-level (not just national-buy)

targeting, and vendor cost transparency. Plan and run city-wise BTL initiatives — society outreach, kiosks, local

events, community activations — adapting central brand strategy to local market nuances.

Adapt central brand strategy to local market needs and nuances

2. Customer Insights & Research

Conduct basic primary research (informal interviews, surveys, etc)and Build and maintain city- and persona-level consumer understanding

Identify city-specific consumer insights to strengthen brand messaging

Capture real-time customer feedback during branding campaigns

Work with Sales teams to gather structured insights

Share insights with the Content Team

3. Vendor & Partner Management

Identify, onboard, and manage local vendors/agencies - Ensure execution quality, timelines, and cost efficiency

Manage agency and vendor relationships end-to-end, including commercial and legal coordination (contracts, IP/usage rights, cost terms) with internal legal/finance stakeholders.

4. Cross-functional Coordination

Partner closely with Pre-Sales, Growth, and Sales teams to align city and campaign priorities with pipeline and lead-quality needs, and to pull structured field insight back into brand strategy.

Coordinate with Content team for creatives, messaging, and approvals

5. Performance Tracking & Optimization

Own the brand measurement stack — branded search, organic traffic, inbound leads, city-level funnel movement — and turn it into recurring reporting (MoM/QoQ) for leadership.

Measure and attribute the impact of specific brand activities (e.g. difference-in-differences read on brand-search lift from a given channel) rather than reporting activity metrics alone.

Identify what works/doesn’t across cities and optimize plans to build city-level playbooks and best practices

6. On-ground Brand Building

Ensure brand consistency across all touchpoints

Bring in innovative, clutter-breaking activation ideas suited for local markets

Who We’re Looking For

3–5 years of experience in marketing/brand

Working knowledge of Indian media planning fundamentals (TV/BARC methodology, digital/CTV, regional-language markets) and comfort briefing and evaluating agency plans critically.

MBA mandatory

Strong analytical fluency — comfortable in Excel/dashboards

Strong execution mindset with curiosity for customer behavior

Ability to translate on-ground observations into actionable insights

Experience in primary research or consumer interactions is a plus

Strong stakeholder management skills

Comfortable with travel

What Success Looks Like

Strong on-ground brand presence across cities

Clear, actionable customer insights from each market

Continuous improvement in messaging and conversion quality

Media and BTL plans that deliver measurable movement in brand

search, awareness, and qualified demand — with clear before/after attribution.