Brand Manager

Company: Surya International Enterprise Ltd.

Location: Bhubaneswar, Odisha

Department: Marketing

Employment Type: Full-Time

Experience: 3–8 Years

Qualification: MBA in Marketing, Branding, Communications, or related field preferred

Position Overview

Surya International Enterprise Ltd. is seeking an experienced and creative Brand Manager to develop, implement, and manage brand strategies that strengthen the company's market presence and drive business growth. The ideal candidate will be responsible for building brand awareness, maintaining brand consistency, managing marketing campaigns, and enhancing customer engagement across all channels.

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with business objectives.
• Ensure consistent brand messaging, positioning, and visual identity across all online and offline platforms.
• Plan and manage integrated marketing campaigns to increase brand visibility, customer engagement, and lead generation.
• Collaborate with sales, digital marketing, design, product, and business teams to maintain brand consistency.
• Conduct market research, competitor analysis, and customer insight studies to identify growth opportunities.
• Define and manage brand positioning for products, services, and corporate communication initiatives.
• Monitor and evaluate campaign effectiveness through KPIs, analytics, and performance reports.
• Oversee content creation, advertising materials, promotional campaigns, and brand communication assets.
• Build and maintain relationships with media agencies, creative partners, vendors, and industry stakeholders.
• Manage branding budgets and ensure efficient utilization of marketing resources.
• Support product launches, dealer meets, exhibitions, conferences, and corporate events.
• Maintain and enhance the company's reputation through strategic branding initiatives.

Required Skills

• Strong knowledge of brand management and marketing strategy.
• Excellent communication, presentation, and stakeholder management skills.
• Experience in campaign planning, execution, and performance analysis.
• Understanding of digital marketing channels, social media, and content marketing.
• Proficiency in market research and competitor analysis.
• Strong project management and budgeting skills.
• Creative thinking with a data-driven approach to decision-making.
• Ability to manage multiple projects and meet deadlines.