Brand Manager

About Allied Blenders Distillers

Allied Blenders Distillers is one of Indias leading alcoholic beverage companies with a strong portfolio of renowned and premium spirits brands. We are committed to building powerful consumer brands through innovation, strategic marketing, and market-leading campaigns. We are seeking a dynamic and consumer-focused Brand Manager to drive brand growth, strengthen market positioning, and deliver impactful marketing initiatives.

Key Responsibilities

Brand Strategy Planning

• Develop and execute brand strategies aligned with business objectives and growth targets.
• Make annual brand plans, marketing calendars, and activation roadmaps.
• Identify growth opportunities through market trends, consumer insights, and competitive analysis.
• Drive brand positioning and ensure consistency across all consumer touchpoints.
  
  

Marketing Campaign Management

• Lead the development and execution of integrated marketing campaigns.
• Collaborate with creative, media, digital, PR, and activation agencies for campaign delivery.
• Monitor campaign performance and optimize activities to maximize effectiveness and ROI.
• Ensure all marketing initiatives adhere to applicable advertising and regulatory guidelines.
  
  

Consumer Insights Market Research

• Analyze consumer behavior, market trends, and category dynamics.
• Conduct market research and track consumer preferences to identify opportunities for innovation.
• Monitor competitor activities, product launches, pricing, and promotional programs.
• Translate insights into actionable brand-building initiatives.
  
  

Product Innovation Management

• Support new product development, packaging innovation, and brand extensions.
• Coordinate with cross-functional teams including RD, Supply Chain, Sales, and Finance.
• Manage product launches and ensure successful go-to-market execution.
• Track product performance and recommend corrective actions where required.
  
  

Trade Sales Collaboration

• Work closely with the Sales and Trade Marketing teams to drive brand visibility and distribution.
• Develop consumer promotions and activation programs to improve brand engagement.
• Support market visits to assess brand execution and gather customer feedback.
• Ensure alignment between brand objectives and sales priorities.
  
  

Budget Management

• Prepare and manage brand budgets effectively.
• Monitor marketing spends and ensure optimum utilization of resources.
• Evaluate campaign effectiveness and track return on marketing investments.
  
  

Reporting Analytics

• Analyze brand performance metrics, sales trends, and market share data.
• Prepare monthly and quarterly business reviews.
• Present recommendations and strategic insights to senior management.
• Track KPIs and drive continuous improvement initiatives.
  
  

Qualifications Experience

• Bachelors Degree in Marketing, Business Administration, or related field.
• MBA in Marketing from a reputed institute preferred.
• 5-8 years of experience in Brand Management, Product Management, Trade Marketing, or Consumer Marketing.
• Prior experience in FMCG, Alcobev, Consumer Goods, Food Beverage, or Retail sectors preferred.
  
  

Key Skills

• Brand Management
• Consumer Insights Market Research
• Marketing Strategy Development
• Product Portfolio Management
• Digital Marketing
• Campaign Planning Execution
• Budget Management
• Market Analytics
• Agency Management
• Stakeholder Management
• MS Excel PowerPoint
• Desired Competencies
• Strong strategic and commercial acumen.
• Consumer-centric mindset with analytical thinking abilities.
• Excellent project management and execution skills.
• Strong communication, presentation, and influencing capabilities.
• Creativity coupled with data-driven decision-making.
• Ability to work collaboratively across functions and manage multiple priorities.
  
  

Key Performance Indicators KPIs

• Brand growth and market share achievement.
• Sales volume and revenue contribution.
• Brand awareness and consumer engagement metrics.
• Success of marketing campaigns and activations.
• New product launch performance.
• Budget adherence and marketing ROI.
• Distribution and visibility enhancement across channels.