Brand Manager

We are looking for a strategic and creative Brand Manager to lead innovation launches, brand innovation and 360 integrated campaigns.

KEY RESPONSIBILITIES

• Own end-to-end launch strategy for new products and innovations
• Drive 360 campaigns across digital, offline, influencer, PR and consumer touchpoints
• Lead creative development with agencies and internal teams
• Develop impactful packaging communication & consumer propositions
• Drive Influencer Marketing, PR & brand visibility initiatives
• Own campaign budgets, timelines and execution
• Collaborate with R&D, Sales, Trade Marketing, Design and other cross-functional teams
• Convert consumer insights and market trends into strong brand and launch opportunities

IDEAL PROFILE

• 7-9 years of relevant experience in FMCG, Consumer or Brand Marketing
• MBA/PGDM in Marketing from a reputed institute will be an added advantage
• FMCG/Consumer-focused agency experience with client-side brand exposure will be an added advantage
• Proven experience in new product launches, brand innovation and 360 integrated campaigns
• Strong understanding of consumer behaviour, brand strategy, communication and market trends
• Strong combination of strategic thinking, creative mindset and execution excellence