Brand Manager

Role & responsibilities

1. Drive all Marketing activities assigned international markets

• Developing global marketing strategies tailored to specific regions and consumer behaviors.
• Ensuring brand consistency across geographies while allowing for local customization.
• Coordinating global product launches, digital campaigns, PR efforts, trade shows, and other promotional events.

2. Gather inputs from sales teams towards planning for ATL / BTL inputs

• This involves close coordination with sales teams to design effective marketing activities.
• Broad-reach advertising like TV, radio, print, and digital ads.
• Targeted marketing such as in-store promotions, sampling, trade shows, and direct marketing.

3. Liaison with agencies and vendors to execute promotions

• Identifying and managing external partners such as advertising agencies, PR firms, digital marketing vendors, and event organizers.
• Briefing agencies on campaign goals, target audience, key messaging, and timelines.
• Ensuring deliverables are met on time, within budget, and in alignment with brand standards.

4. Interact with Sales and R&D for understanding the consumer needs, existing brand improvement, new brand development activities

5. Design strategies to drive approach a market and ensure offtakes in international markets

• Conducting market research to understand customer segments, demand, pricing sensitivity, and competition.
• Developing tailored go-to-market strategies, including distribution planning, promotional tactics, and pricing strategies.

6. Manage budgets and profitability in relation to promotions

• Planning and allocating marketing budgets across regions, channels, and campaigns.
• Monitoring expenditure vs. budget in real time to avoid overruns.
• Analyzing the profitability of promotional activitieswhether the uplift in sales justifies the marketing spend.
• Using data-driven insights to optimize future promotions for better cost-efficiency and impact.