Brand Manager

Role & responsibilities

1. Brand Strategy & Management

• Develop and implement the overall brand strategy, annual marketing plan and brand calendar.
• Own the brand positioning and customer proposition across product categories.
• Ensure consistent brand identity and communication across all marketing touchpoints.
• Build brand awareness, consideration, preference, trial and recall among dealers, distributors, contractors, applicators, consultants, architects, builders and end consumers.
• Monitor brand health, market perception and competitor activities and recommend corrective actions.

2. Product Marketing & New Product Development

• Lead new product development, product positioning, packaging and product launches.
• Conduct market research to identify customer needs, market gaps and emerging opportunities.
• Develop product propositions, USPs, communication strategies and go-to-market (GTM) plans.
• Work closely with R&D, Technical, Quality, Sales and Production teams for successful product commercialization.
• Develop product literature such as brochures, technical datasheets, catalogues, presentations and digital content

3. 360 Marketing & Communication

• Plan and execute integrated 360 marketing campaigns across:
• ATL: Television, Print, Outdoor, Radio, etc.
• BTL: Dealer activities, contractor meets, exhibitions, product demonstrations, events, etc.
• Digital: Social media, Google, website, email and other digital platforms.
• Develop communication campaigns to strengthen brand image and drive product adoption.
• Prepare creative briefs and coordinate with advertising, media and creative agencies.
• Manage creative development, media planning, campaign execution and effectiveness.
• Ensure the right media mix and optimum marketing ROI.

4. Channel & Influencer Marketing

• Develop marketing programs for dealers, distributors, contractors, applicators, architects, structural consultants and other influencers.
• Design dealer engagement, loyalty, incentive and promotional programs.
• Develop initiatives to increase product trials, channel engagement and market visibility.
• Identify alternate channels and new market opportunities to improve market penetration and market share.

5. Sales & Business Support

• Work closely with Sales and Product teams to analyze sales performance, market trends and product performance.
• Identify growth opportunities by geography, product category, customer segment and channel.
• Provide inputs for pricing, promotions, schemes, incentives and margin improvement.
• Develop sales-support tools, product presentations and marketing materials.
• Support the Sales team in achieving revenue, volume and market-share objectives.

6. Market Research & Competitive Intelligence

• Conduct regular market research covering:
• Customer requirements
• Competitor products and launches
• Pricing and packaging
• Distribution and channel activities
• Promotional activities
• Market trends and customer behaviour
• Monitor competitor marketing strategies and identify potential threats and opportunities.
• Identify new market opportunities and recommend actionable strategies.

7. Digital & Social Media Marketing

• Develop and execute the brand's digital marketing strategy.
• Manage social media campaigns and digital brand communication.
• Create and coordinate content to improve brand visibility, engagement and lead generation.
• Monitor digital campaign performance and optimize activities based on results.
• Track key digital metrics and prepare performance reports.

8. Marketing Budget & ROI

• Prepare and manage the annual marketing budget.
• Allocate marketing investments across brands, products, geographies and channels.
• Monitor campaign expenditure and ensure effective utilization of marketing budgets.
• Measure marketing ROI, lead generation, brand awareness and sales impact.
• Identify opportunities to optimize marketing spend and improve overall effectiveness.

Preferred candidate profile

Experience: 5-8 years of experience in relevant experience in Brand Management, Product Marketing, Marketing Strategy or Integrated Marketing, preferably in the building materials/construction industry

Preferred Candidate Location: Local candidates within 30 kms (Surat, Gujarat) from job location is preferred

Educational Qualification: MBA/PGDM in Marketing/Bachelors degree in Engineering preferred