Brand Manager

Company : Taho Living

Department : Brand & Marketing

Location : Delhi / NCR

Reporting To : Founder

Compensation : ₹60,000 per month

Experience : 4-7 years preferred

About Taho Living :

Taho Living is a design-led luxury furniture and home décor brand creating distinctive pieces rooted

in materiality, craftsmanship and contemporary living.

As Taho Living enters its next phase, we are looking for someone who can become deeply invested

in the brand - protecting what makes it distinctive while helping shape where it goes next.

About the Role :

We are looking for a highly creative, culturally aware and execution-driven Brand Manager to

become a key custodian of Taho Living.

This role is for someone who is obsessive about brands - someone who notices the smallest details,

has a strong point of view, understands the world of luxury and cares deeply about how a brand

looks, feels, communicates and shows up in the world.

The ideal candidate should combine creative instinct with commercial thinking. They should be

capable of developing an idea, translating it into a clear direction, bringing the right people together

and staying involved until it is executed to the required standard.

We are particularly interested in someone who is well-connected within the luxury, design,

architecture, interiors, fashion, art and creative ecosystem and has a demonstrated history of

working with luxury brands.

This is not a coordination-only role. We are looking for a doer - someone with initiative,

resourcefulness and the ability to turn ideas into reality.

Key Responsibilities :-

Brand Direction & Custodianship :

• Work closely with the Founder to evolve and protect Taho Living's positioning, identity and long-term

brand direction.

• Ensure every consumer-facing expression of Taho - from campaigns and digital communication to

exhibitions, stores, collaborations and product launches - feels consistent with the world the brand is

building.

• Continuously identify opportunities to strengthen Taho's exclusivity, desirability and cultural

relevance while supporting commercial growth, profitability and customer loyalty.

• Maintain a strong understanding of the global luxury, furniture, interiors, art, fashion and design

landscape and translate relevant shifts into opportunities for Taho Living.

Campaigns, Content & Creative Execution :

• Conceptualise and lead high-end brand campaigns, collection launches and product drops from idea

through execution.

• Develop the creative direction, communication plan and launch strategy around each campaign.

• Own campaign production - including concepts, moodboards, styling, photographer selection, shoot

locations, production partners and execution.

• Work closely with photographers, stylists, agencies, designers and other creative collaborators to

deliver work at the required brand standard.

• Ensure shoots and campaign productions are executed within agreed timelines and budgets.

• Translate campaign direction across social media, website, digital advertising, PR, exhibitions and

other relevant consumer touchpoints.

Product, Collection & Experience Direction :

• Work with the Founder to shape the product and collection strategy following Tamasha, helping

define future collection stories, categories, launches and opportunities.

• Collaborate with designers, the internal design team and Akanksha International through the

development and launch process.

• Contribute to material, finish, colour and presentation direction to ensure new products meet Taho

Living's expected design and quality standards.

• Build compelling narratives around collections and ensure product, campaign and communication

direction work together cohesively.

• Direct the visual merchandising and brand experience for flagship stores, exhibitions, launches and

other physical Taho Living environments.

Cross-Functional Brand Leadership :

• Provide clear brand and creative direction to Taho Living's Performance Marketing & SEO, website,

business development and external development/creative partners.

• Ensure performance campaigns remain commercially effective without compromising the brand's

luxury positioning.

• Work with the Senior Business Development Manager to ensure sales presentations, outreach and

client-facing communication represent Taho appropriately.

• Ensure website design, merchandising, product presentation and digital customer journeys remain

aligned with the larger brand direction.

• Create clear briefs, timelines and deliverables and follow through until execution is complete.

Collaborations, Network & Brand Opportunities :

• Identify and develop thoughtful collaborations with designers, artists, architects, interior designers,

collectors, hospitality businesses and other luxury-aligned partners.

• Evaluate collaborations not simply for reach, but for their ability to strengthen Taho Living's

positioning and long-term brand equity.

• Build and nurture a strong network across India's luxury, architecture, interiors, art, fashion,

hospitality and creative communities.

• Identify relevant cultural moments, exhibitions, partnerships, events and platforms where Taho

Living should - or should not - participate.

• Ensure every external association is consistent with the level of brand Taho Living intends to

become.

Who We're Looking For :

• 4-7 years of relevant experience in brand management, creative strategy or luxury marketing.

• A proven track record of working with luxury brands and an instinctive understanding of luxury

positioning and communication.

• Exceptional creative judgement and a strong visual sensibility.

• Experience conceptualising and executing campaigns, shoots and product/collection launches.

• Exposure to furniture, interiors, architecture, fashion, hospitality, art or other design-led luxury

categories would be highly valued.

• A strong network across relevant creative, design, luxury and cultural communities.

• The ability to move comfortably between strategy and execution.

• Strong project-management skills and an ability to manage multiple stakeholders, budgets and

timelines.

• Commercial awareness - understanding that great branding must ultimately contribute to

desirability, customer loyalty and sustainable business growth.

• Confidence to challenge ideas constructively and protect the brand when something does not feel

right.

• High attention to detail and an unwillingness to settle for mediocre execution.

Above all, we are looking for someone who is curious, resourceful, culturally plugged-in, madly

creative and deeply invested in building brands.

Education :

Graduate or postgraduate qualification in Marketing, Branding, Communications, Design, Fashion,

Business or a related field is welcome.

However, portfolio, taste, experience, network and demonstrated quality of work will matter

considerably more than academic qualifications.

How Success Will Be Measured :

The two fundamental measures for this role will be: Quality of output + Timeliness of execution.

We want ideas that are distinctive, thoughtful and worthy of Taho Living - but equally, we need

someone capable of getting those ideas out into the world.

Performance will therefore be evaluated on the quality and consistency of brand output, strength of

campaigns and launches, successful delivery against agreed timelines, quality of collaborations and

partners brought to the brand, consistency across Taho's touchpoints, and the ability to continually

elevate the overall perception of Taho Living.

The Person We're Looking For :

We are not looking for someone who simply manages a marketing calendar.

We are looking for someone who becomes obsessive about Taho Living - who knows the collections,

understands the customer, follows the world's best luxury and design brands, finds extraordinary

photographers and collaborators, notices when a font, photograph, finish or piece of communication

doesn't belong, and constantly thinks about what Taho should do next.

Someone who can think, create, connect and execute - and who wants to play a meaningful role in building Taho Living into a distinctive Indian luxury design brand