Brand Manager
Mploy8 Hr Consulting · Mumbai · onsite · Posted 41d ago
About a minute. You'll make an account on the way through.
About this role
Position: Brand Manager
Company: Sawariya
Website: https://sawariya.in/
Location: Mumbai
Work Mode: Work from Office 5 days a week
Experience: 10 years
CTC: Up to 20 LPA
Address: Bandra Kurla Complex, Bandra East, Mumbai
About the Company
Sawariya Group is an established Indian consumer business with 32+ years of experience, having started its journey in 1993. The company operates across FMCG, niche & premium fragrances, luggage & lifestyle, with strong capabilities in brand management, distribution, retail, e-commerce and marketing.
Sawariya manages 100+ brands, has 150+ distributors, 10 warehouses and 400+ workforce, with a strong pan-India presence. The company works with several international and consumer brands, including Dove, Axe, Rexona, Lifebuoy, Vaseline, Toni & Guy, Nike, Reebok, Pepe Jeans, Lee Cooper and others.
Role Overview
The role will involve end-to-end brand management and brand growth, including:
Developing and executing brand strategy and positioning
Planning and executing 360 marketing campaigns ATL, BTL & Digital
Brand building and consumer engagement
Developing annual marketing plans and campaign calendars
Managing product launches and Go-to-Market initiatives
Retail and trade marketing initiatives
E-commerce and digital marketing initiatives
Consumer and competitor insights
Managing creative/media/digital agencies and external partners
Managing marketing budgets and tracking campaign ROI
Working closely with sales, distribution, retail and e-commerce teams
Driving overall brand visibility, revenue and business growth
The role offers an opportunity to work across brand building, consumer marketing, retail, e-commerce and commercial growth within a growing consumer business.
Sourced from naukri