Brand Manager

Designation: Brand Manager Based at: Head office(Thane)

Department: Domestic Business

Direct Supervisor: General Manager

Role Overview:

We are seeking a dynamic and execution-focused Brand Marketing professional to support the

planning and implementation of integrated marketing initiatives across digital, social media, e-

commerce, influencer marketing, PR, and brand activation channels. The role will work closely with

Product Managers, Digital Marketing teams, E-commerce teams, and external partners to drive brand

visibility, engagement, and sales growth while ensuring seamless execution of marketing campaigns

and promotional activities.

Key Responsibilities

• Assisting in Planning yearly Brand Marketing Calendar & Campaign Execution
• Execution of Media Plans
• Social Media Management & Execution/ORM Mgmt for Brand Pages
• Content plan execution
• Liase with Product Manager - Ecomm & Product Manager - Digital work on increasing sales

on Ecommerce Marketplaces

• Liase with Ethical team for any support required for executions
• Executing Strategic Alliances with Influencers/KOL for Focus Brands
• Creating & sharing all monthly tracking reports along with the Product Manager Digital
• Execution of Events/PR/Brand Activations
• Creative Briefs to Design Team & timely execution of required collaterals
• Influencer execution

Qualifications & Experience

• Prior experience supporting Marketing teams preferred.
• Bachelor's degree in Marketing, Business Administration, Communications, Pharmacy, Life

Sciences, or related field.

• MBA/PGDM in Marketing preferred.
• 45 years of experience in Brand Marketing, Digital Marketing, Product Management

Support, or Marketing Communications.

Key Competencies

• Brand Marketing & Campaign Management
• Digital Marketing & Social Media Management
• Content Planning & Execution
• Influencer Marketing & KOL Engagement
• E-commerce Marketing
• Media Planning & Execution
• Event Management & Brand Activations
• Stakeholder & Agency Management
• Project Coordination & Multitasking
• Analytical & Reporting Skills
• Strong Communication & Presentation Skills
• Attention to Detail and Execution Excellence

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