Brand Manager

Role & responsibilities

Preferred candidate profile

Brand Strategy & Planning

• Develop and implement short-term and long-term brand strategies.
• Identify market trends, consumer insights, and competitor activities to drive brand growth.

Marketing Campaigns

• Conceptualize and execute 360 marketing campaigns across online and offline channels.
• Coordinate with creative, media, and digital agencies.

Product Management

• Lead new product launches and brand innovations.
• Monitor product lifecycle and support pricing and positioning decisions.

Performance Tracking

• Track brand performance metrics (market share, brand health, ROI, etc.).
• Analyze data and generate actionable insights for continuous improvement.

Cross-functional Coordination

• Collaborate with Sales, R&D, Finance, and Supply Chain for brand initiatives.
• Ensure timely delivery of marketing materials and product launches.

Digital & Social Media

• Oversee brands digital presence (social media, website, print).
• Monitor engagement and optimize online campaigns.

Budget Management

• Manage brand budgets effectively to ensure maximum ROI.