Brand Manager
Genericart Medicines · Pune · onsite · Posted 51d ago
About a minute. You'll make an account on the way through.
About this role
PUNE-CITY
Industry Preference
Any Industry
Education
MBA in Marketing
Experience
4-8 Years yrs
Salary Range
4 LPA - 6 LPA
Office Time
09:30 AM to 06:30 PM
Employment Type
Full Time
Contact Details
Phone+[phone removed]
[HIDDEN TEXT]
Job Description
Role Purpose
The Brand Manager is responsible for building and protecting the organization's brand identity across all consumer touchpoints. This includes content creation, creatives design, brand communication, and brand positioning – ensuring all marketing assets (digital, print, in-store, franchise) are on-strategy, on-brief, and on-brand.
Direct reports: Content Writer, Graphic Designer, PR Executive (dotted line), and coordinates with Franchise Coordinator for brand compliance.
Key Responsibility Areas (KRAs) – Updated
1: Brand Identity & Positioning.
- Define and maintain brand positioning (unique value proposition, brand persona, tone of voice).
- Develop brand architecture for products, services, and franchise network.
- Update brand guidelines (logo, colors, typography, imagery, tone).
- Lead the content strategy for all marketing channels (social media, website, email, app, PR, franchise materials).
- Approve content calendars and key messaging themes.
- Ensure content is engaging, SEO-friendly, and compliant with pharma/regulatory norms (if applicable).
- Oversee creation of long-form content (blogs, articles, case studies, newsletters).
- Direct the graphic design team to produce visually compelling creatives for campaigns, social media, print, and franchise.
- Ensure all designs adhere to brand guidelines and visual identity.
- Review and approve all design assets before external release.
- Maintain a library of templates for repeatable use (social media templates, brochure templates, etc.).
- Develop and execute integrated brand communication plans for product launches, festivals, and franchise campaigns.
- Ensure consistent messaging across all channels (digital, print, OOH, in-store, franchise outlets).
- Work with PR executive to align external communication with brand voice.
- Manage brand-level customer communication (newsletters, announcements, crisis communication).
- Develop integrated marketing campaign briefs (festival, product launch, franchise promotion)
- Coordinate with Content, Design, and Digital teams for campaign assets
- Monitor campaign effectiveness (reach, engagement, brand lift)
- Track competitor branding, campaigns, and consumer feedback
- Share insights with marketing head for strategic decisions
- Conduct consumer research for brand perception
- Work with PR Executive to plan media outreach and press releases
- Monitor brand sentiment across online and offline channels
- Respond to brand-level reputational issues
Sourced from foundit
Skills
About Genericart Medicines
Genericart Medicines
Pharma
Miraj
IN
₹4.7L PA avg
Avg at Genericart Medicines
About
Genericart Medicine Pvt. Ltd. is Indias No.1 generic medicine company with over 2,200+ outlets across 15 states. Our mission is to make quality medicines affordable and accessible, saving customers up to 70% on their medical expenses.
Genericart Medicines Pvt. Ltd. is at the top of Generic Medicine stores, PAN INDIA with ISO 9001:2015. We are engaged in appointing franchisee of Generic Medicine shops all over India. We have one of the best franchise network in India under the name of Swast Aushadhi Seva/Genericart Medicines Pvt. Ltd. various states. Millions of satisfied customers are taking benefit from our vast franchise base..
The aim is to open more than 25000 stores across India and give the best possible service to people.
Our Pharmacy Department is constantly helping the store personnel in honing their technical knowledge and skills. We are planning to give ongoing value-added services such as patient counselling, affordable fasting blood sugar test, free BP monitoring and do community outreach activities, such as Free Medical Consultations. We offer delivery service for the convenience of our valued customers. We have a state-of-the-art Point of Sale system, exclusively developed for Swast Aushadhi Seva / Genericart Medicines Store, to provide our customers with efficient service and accurate drug information.
With over Experience of 10 years in Sales and Marketing, Mr. Shripad Kolhatkar and Mr. Salim Sayyed started Genericart Medicines Pvt. Ltd. with support of Mr. Anil Kilore who brought in their attention the very sad reality where people are unable to afford their medication due to high costs of medicines.
Industries
Employee ratings
10 reviews
Culture
3.2
Career growth
2.7
Work-life
3.7
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