Brand Manager

We are looking for a proactive and execution driven Brand Manager to lead retail branding, clinic visibility, patient experience and hyperlocal marketing initiatives across multiple cities.

About the Role

ROLE OVERVIEW

We are looking for a Brand Marketing Manager who can drive measurable business growth while building long term brand equity. This is not a pure communication role. It is a revenue linked, market facing growth role that connects brand, product, performance, mar tech and patient experience.

The mandate is simple: grow market share, improve brand perception and drive full funnel conversion across cities.

KEY RESPONSIBILITIES

1. Go To Market and New Launch Leadership

• Own GTM strategy for brand initiatives and new product launches
• Align brand growth strategy with product roadmap
• Define messaging and launch playbooks
• Lead cross functional coordination across product, performance, CRM and operations
• Conduct pre launch and post launch consumer research
• Track launch ROI and optimise post rollout

Market Share Capture and City Based Growth

• Drive localised marketing strategies to capture market share
• Track city wise performance and optimise investments

1. Full-Funnel Ownership & Revenue Alignment

• Own funnel metrics across Lead → AB → FC → TO.
• Improve lead quality and conversion rates across the funnel.
• Design and optimize remarketing journeys across brand channels.
• Collaborate with Performance Marketing and CRM teams to improve attribution and business outcomes.
• Ensure brand campaigns are aligned with and accountable for revenue outcomes.

2. Brand Perception, Upliftment & Health Tracking

• Drive initiatives focused on improving brand perception and consideration.
• Define, monitor, and track key brand health metrics.
• Conduct periodic brand audits across digital and offline touchpoints.
• Ensure consistent brand messaging and positioning across all channels.
• Drive initiatives to improve brand recall, relevance, and differentiation.

3. Patient Experience & On-Ground Implementation

• Ensure the brand promise is consistently reflected in clinic experience and service delivery.
• Collaborate with Operations teams to implement patient experience standards.
• Conduct regular audits to identify service gaps and improvement opportunities.
• Drive initiatives to improve NPS, patient feedback scores, and overall satisfaction.

4. Marketing Technology & Tracking Ownership

• Own MarTech alignment across brand and growth initiatives.
• Ensure accurate event tracking across the Lead → AB → FC → TO funnel.
• Collaborate with Technology and Performance Marketing teams on GA4, pixel tracking, and CRM integrations.
• Improve attribution visibility and clarity across marketing channels.
• Build and maintain dashboards for funnel performance and brand health.
• Proactively identify and resolve tracking gaps and data leakages.
• Ensure remarketing audiences are accurately structured, segmented, and optimized.

5. Consumer & Market Intelligence

• Conduct qualitative and quantitative consumer research.
• Translate data and research findings into actionable consumer and marketing insights.
• Analyze cohort behavior and customer lifetime value (LTV).
• Identify emerging demand pockets, market opportunities, and whitespace areas.
• Use consumer insights to inform brand strategy, messaging, and campaign planning.

6. Budgeting & ROI Management

• Manage brand marketing budgets efficiently and effectively.
• Allocate marketing spends based on ROI, business priorities, and market potential.
• Track and optimize Cost per Acquisition (CPA) and Cost per Conversion (CPC) trends.
• Identify opportunities to improve marketing efficiency while protecting long-term brand equity.

KEY PERFORMANCE INDICATORS

• Market share growth in priority cities
• Improvement in Lead to FC conversion rates
• Revenue impact from brand campaigns
• Brand recall and perception shift metrics
• Successful GTM launches with measurable ROI
• Improvement in patient satisfaction metrics
• Accuracy and visibility of funnel tracking

IDEAL CANDIDATE PROFILE

• 4 to 7 years of experience in brand growth, category management or growth marketing
• Experience in healthcare, D2C, retail or multi location service brands preferred
• Strong understanding of full funnel marketing and attribution
• Experience managing GTM and product launches
• Data driven and comfortable with dashboards and analytics
• Strong cross functional stakeholder management skills
• Hands on and execution oriented

Immediate joiners or candidates with a short notice period are preferred.

Please share your CV's at [HIDDEN TEXT] or you can also apply here!

Hoping to connect and get the best pick!