Brand Manager

Brand Manager Almond House

Location: Hyderabad
Function: Marketing / Brand Management
Experience: 8 to 10 years
Industry: F&B / QSR / Retail / FMCG preferred

Role Overview

We are looking for a Brand Manager for Almond House. The role will be responsible for developing brand strategy, driving sales and category growth, leading new product development, and executing integrated marketing initiatives across digital, retail, CRM and aggregator channels.

The ideal candidate should be a strong brand + business thinker who can balance consumer understanding and creative thinking with commercial outcomes. The role requires significant cross-functional collaboration with operations, production, retail, finance, design and leadership teams.

Key Responsibilities

1. Brand Strategy & Business Growth

• Own the overall brand strategy and annual marketing plans for assigned brands.
• Develop brand objectives, growth priorities and category strategies aligned with business goals.
• Track sales, category, store and product performance and identify opportunities for growth.
• Monitor competitive landscape, consumer trends and market developments to strengthen brand positioning.
• Work closely with leadership to translate business objectives into actionable brand plans.

2. New Product Development & Launches

• Identify opportunities for new products based on consumer insights, trends, competition and category gaps.
• Lead the end-to-end NPD process from concept development to launch.
• Work with product, production and operations teams on product development, costing, pricing and feasibility.
• Develop product positioning, naming, packaging and communication.
• Build go-to-market plans and launch campaigns for new products.
• Track post-launch performance and recommend course corrections.

3. Integrated Marketing

• Develop monthly and annual marketing calendars across brands.
• Plan and execute campaigns across digital, social media, retail, CRM, aggregators and offline channels.
• Develop brand storytelling and content strategies that build stronger consumer connect beyond product-led communication.
• Lead seasonal, festival and occasion-based campaigns.
• Ensure consistency of brand identity and communication across consumer touchpoints.

4. Retail & Store Marketing

• Drive store-level marketing initiatives to improve visibility, footfall and sales.
• Develop and execute in-store communication including POSM, standees, danglers, digital screens and merchandising.
• Identify opportunities for localized marketing based on store performance and catchment.
• Work closely with retail teams to ensure timely and effective execution.

5. CRM & Consumer Engagement

• Develop CRM strategies to drive customer acquisition, engagement and repeat purchases.
• Plan WhatsApp/CRM calendars around launches, offers, occasions and customer segments.
• Analyse campaign performance and optimize communication based on response and conversion.
• Build initiatives to strengthen customer retention and brand affinity.

6. Digital & Social Media

• Own the brand’s digital communication strategy in partnership with internal teams/agencies.
• Develop content pillars, campaign themes and social media calendars.
• Work with creative teams to develop engaging content across formats.
• Track digital performance and derive actionable insights.
• Explore influencers, collaborations and topical opportunities relevant to the brands.

7. Aggregator & E-commerce Marketing

• Manage brand visibility and marketing opportunities across Swiggy, Zomato and other relevant platforms.
• Plan aggregator campaigns, product visibility and promotional initiatives.
• Monitor sales, conversion, ratings, reviews and product performance.
• Identify opportunities to improve discoverability and digital sales.

8. Data, Reporting & Commercial Analytics

• Prepare monthly MORs and brand performance reviews.
• Track sales against targets across stores, categories and products.
• Analyse campaign ROI, NPD performance, category contribution and customer trends.
• Use data and consumer insights to recommend corrective actions and growth opportunities.
• Work with finance and business teams on budgets, pricing and commercial decisions.

9. Cross-Functional Management

• Act as the central point of coordination between marketing and functions including operations, production, retail, finance, procurement, design and leadership.
• Drive projects from brief to execution while ensuring timelines and deliverables are met.
• Ensure marketing plans are operationally feasible and commercially viable.
• Manage agencies, vendors, freelancers and external partners where required.

Ideal Candidate

• 8 to 10 years of experience in brand management, marketing or category management, preferably in F&B, FMCG, QSR, retail or consumer brands.
• Strong understanding of brand building as well as commercial/business metrics.
• Experience managing new product launches and integrated marketing campaigns.
• Comfortable working with sales data, Excel/Power BI and business performance reports.
• Strong project management and cross-functional coordination skills.
• Good understanding of digital, social media, CRM and retail marketing.
• Strong communication, presentation and stakeholder management skills.

Ability to work in a fast-paced, entrepreneurial environment with high ownership.