Brand Manager

Role & responsibilities

• Develop and implement digital marketing strategies aligned with the company's business objectives.
• Manage and maintain the company's website, ensuring timely updates of products, services, news, CSR activities, certifications, and corporate announcements.
• Create, design, and publish digital content, including brochures, banners, videos, case studies, and promotional materials.
• Manage the company's social media platforms (LinkedIn, YouTube, etc.) to enhance brand awareness and customer engagement.
• Prepare and circulate internal and external newsletters highlighting company achievements, product launches, events, employee engagement activities, and CSR initiatives.
• Coordinate branding and promotional activities for exhibitions, trade fairs, customer events, product launches, dealer meets, and plant visits.
• Plan and manage corporate events, and internal communication campaigns.
• Monitor digital campaign performance using analytics tools and prepare periodic performance reports with recommendations.
• Ensure all digital communication and marketing materials comply with the company's branding guidelines.
• Liaise with external agencies, designers, printers, photographers, and media partners for marketing and branding activities.
• Support employer branding initiatives through digital campaigns in coordination with the HR department.
• Stay updated on digital marketing trends, competitor activities, and industry best practices.

Preferred candidate profile

• Bachelors degree in marketing, Digital Marketing, Mass Communication.
• 02 years of experience in Digital Marketing, preferably in a Marketing Agency, Freelancer, Event Management, SEO Specialist.