Brand Manager

Roles and Responsibilities :

• Develop and execute comprehensive brand strategies for FMCG clients across various product lines.
• Manage ATL/BTL campaigns from concept to execution, ensuring seamless integration with overall marketing plans.
• Collaborate with cross-functional teams to drive business growth through innovative brand activations and promotions.
• Analyze market trends, consumer insights, and competitor activity to inform strategic decisions.

Job Requirements :

• 6-12 years of experience in brand management or a related field within the FMCG industry.
• Proven track record of developing successful brand strategies that drive sales growth and customer engagement.
• Strong understanding of ATL/BTL marketing principles, including event planning, execution, and measurement metrics.