Brand Manager

UTHO PLATFORMS PRIVATE LIMITED

SCALABLE CLOUD.
SIMPLIFIED.

BRAND & GROWTH MANAGER

BRAND STRATEGY • MARKETING • FUNNEL • GROWTH

Own the brand. Build the strategy. Create demand. Drive growth.

ROLE OVERVIEW

Utho is looking for a strategic, hands-on Brand & Growth Manager who can take ownership of the brand and build a strong, high-impact marketing engine. This role goes beyond traditional digital marketing: the person will independently shape brand strategy, manage the marketing funnel, build campaigns, strengthen market positioning, drive audience engagement and create measurable growth opportunities across channels.

• BRAND OWNERSHIP

Shape Uthos brand positioning, visibility, voice and market presence.

• GROWTH STRATEGY

Identify opportunities, build campaigns and turn insights into measurable growth.

• FUNNEL MANAGEMENT

Own awareness-to-conversion journeys, lead nurturing and funnel optimisation.

• CHANNELS

Lead social media, email, WhatsApp, content and integrated campaigns.

KEY RESPONSIBILITIES

• Brand Strategy & Positioning: Build and execute strategies that strengthen Utho’s brand identity, visibility, credibility and market positioning.
• Independent Strategy Ownership: Proactively identify what Utho should do next across brand, campaigns, content, channels and audience growth rather than waiting for task-level direction.
• Marketing Funnel Management: Own the full funnel from awareness and engagement through lead generation, nurturing, conversion and retention; identify and close funnel gaps.
• Campaign Strategy & Execution: Conceptualise integrated campaigns, define objectives, audiences, messaging, channels and measurement, and drive execution end-to-end.
• Social Media Marketing: Own social strategy and content direction across LinkedIn and relevant social platforms; build a consistent, differentiated Utho presence.
• Email Marketing: Plan audience segments, campaigns, nurture journeys, newsletters and performance optimisation.
• WhatsApp Marketing: Build targeted WhatsApp communication and engagement journeys for relevant audiences, with clear campaign objectives and measurement.
• Content & Thought Leadership: Build content themes, calendars, messaging and thought-leadership initiatives that strengthen Utho’s authority in the cloud/technology market.
• Lead Generation & Nurturing: Partner with sales to create qualified demand, improve lead quality and build effective nurturing journeys.
• Market & Competitor Intelligence: Track competitors, market trends, customer behaviour and channel performance to identify new opportunities.
• Performance & Analytics: Define KPIs, monitor campaign/funnel performance and use data to optimise investment, messaging and conversion.
• Cross-functional Leadership: Coordinate with Sales, Product, Technology and other internal stakeholders to align brand and growth initiatives with business goals.

WHAT WE ARE LOOKING FOR

• A strategic marketer who can think beyond individual channels and connect brand, demand generation and business growth.
• Strong understanding of brand management, positioning, audience building and integrated marketing.
• Hands-on experience with social media, email marketing, WhatsApp marketing and campaign execution.
• Strong understanding of marketing funnels, lead nurturing, conversion and performance optimisation.
• Ability to independently create a marketing roadmap, prioritise initiatives and drive execution.
• Strong analytical mindset with the ability to translate campaign data into actionable decisions.
• Excellent communication, storytelling, stakeholder management and presentation skills.
• A bias for ownership, experimentation, speed and measurable outcomes.

GOOD TO HAVE

• Experience in B2B technology, SaaS, Cloud, IT infrastructure or a related technology business.
• Experience building a technology brand from a growth or challenger-market perspective.
• Working knowledge of CRM, marketing automation, analytics and campaign measurement platforms.
• Experience collaborating closely with sales teams on pipeline and revenue-oriented marketing.

SUCCESS IN THIS ROLE

• Utho has a stronger and more differentiated market presence.
• Brand awareness, engagement and qualified demand show sustained improvement.
• Marketing funnels are measurable, optimised and connected to business outcomes.
• Email, WhatsApp and social channels operate as coordinated growth engines rather than isolated activities.
• Campaigns are proactively identified, launched, measured and improved.
• The marketing function becomes more strategic, consistent and growth-oriented.

Interested Candidates kindly call on [phone removed] and also share there cv at [email removed],

You can directly come to office as well