Brand Manager

Key Responsibilities

• Take ownership of the company's overall brand identity and brand image.
• Ensure consistency in branding across all online and offline touchpoints.
• Develop and maintain brand guidelines covering visual identity, tone of voice, colours, typography, communication style and overall look & feel.
• Oversee branding across social media, website, advertisements, promotional material and other digital platforms.
• Manage offline branding including signage, print materials, promotional displays, merchandise, brochures, posters and other marketing collaterals.
• Work closely with the social media team to ensure that all content aligns with the overall brand identity.
• Collaborate with photographers, designers, videographers and other creative professionals to execute brand campaigns.
• Conceptualize and develop creative campaigns, promotions and brand initiatives.
• Ensure that all marketing and communication material maintains a consistent and professional brand image.
• Identify opportunities to strengthen brand visibility and customer recall.
• Stay updated with current branding, design, advertising and consumer trends.
• Review creative work and provide clear feedback to ensure it meets brand standards.
• Coordinate with internal teams and external vendors for branding and promotional requirements.

What We're Looking For

• Minimum 1 year of experience in brand management, marketing, advertising, creative strategy or a similar role.
• Strong understanding of branding, marketing and visual communication.
• Excellent English communication and writing skills.
• Strong creative thinking and attention to detail.
• Good understanding of social media and digital marketing.
• Ability to understand what makes a brand visually appealing and memorable.
• Good aesthetic sense and an eye for design.
• Ability to manage multiple projects and coordinate with different teams.
• Strong ownership and ability to work independently.
• Someone who is proactive, organized and willing to take initiative.