Brand Manager

Role & responsibilities

Management

• Assume responsibility for brand ownership and develop a comprehensive brand strategy that includes the creation of style guidelines, brand standards, brand vision, and value propositions aimed at achieving both short-term and long-term objectives.
• Translate the brand strategy into a detailed brand plan and a market entry strategy.
• Design and execute communication and media campaigns across oAline, online, and social media platforms.
• Develop product positioning through competitor analysis, determining which products to position, and ultimately positioning the products based on the findings.

Product Development Responsibilities

• Oversee the introduction of new products by conducting market studies, analyzing market share, performing competitor analysis, and launching new products into the market.
• Develop and update product costing and pricing to maintain accurate and proactive insights into customer-wise and SKU-wise contributions for assigned products.
• Conduct product evaluations, reviews, and product empanelment processes.

Consumer and Competitive Behavior Analysis

• Collect and analyze competitive information by examining pricing, dealer margins, Market Operation Prices (MOP), payouts, and promotional schemes utilized by various competitors.
• Conduct market analysis by gathering competitor information, tracking competitors, performing market share analysis, and interpreting consumer and market trends.

People Management

• Maintain proactive communication with senior management regarding product performance and any significant market or competitive changes.
• Facilitate critical internal collaboration with logistics, manufacturing, sales, and finance departments to assess the feasibility of introducing new products or modifying the existing product portfolio.

Management Information Systems & Commercial Responsibilities

• Prepare monthly Management Information System (MIS) reports detailing the performance of the existing product portfolio, competitor activities, desired changes, and more.
• Proactively implement audit guidelines concerning price circulars, scheme communication/approval, credit notes, and monitoring, ensuring proper documentation of these processes.