Brand Manager

Opportunity to work as Brand Manager / ABM

We're looking for a Brand / Marketing Professional to join our team and play a key role in shaping brand strategy, driving impactful campaigns, and delivering measurable business results.

What you'll do:

• Marketing & Brand Strategy Execution:

Support the development and implementation of marketing and branding strategies aimed at improving market share, brand visibility, and consumer reach.

• Advertising, Packaging & Promotions:

Assist in executing brand advertising concepts, packaging initiatives, and consumer promotions, ensuring consistency with the brand's positioning and identity.

• ATL & BTL Activations:

Support planning and execution of ATL (TV, Print, Digital) and BTL (on-ground, trade, POS) activities to effectively deliver the brand's value proposition.

• Sales Coordination & Trade Marketing:

Coordinate with the Sales team to implement and monitor trade promotions, schemes, and marketing initiatives across various levels of the trade.

• Media & Agency Coordination:

Liaise with media agencies, advertising agencies, and research partners to support execution of brand campaigns and ensure timely delivery.

• Product Development & R&D Interface:

Work closely with R&D on product conceptualization, positioning, and new product development, including support on testing and launch readiness.

• Brand Extensions & Growth Initiatives:

Assist in planning and executing brand extension initiatives and growth programs for existing and new markets.

• Budget Tracking & Cost Control:

Track brand-related expenditures against approved budgets and support efficient cost management.

What we're looking for:

• MBA / PGDM or equivalent qualification

• 2–6 years of experience in Marketing, preferably within the FMCG sector

• Exposure to branding, media, promotions, and sales coordination

Why join us:

• High-visibility role with real ownership
• Opportunity to work on brands at a meaningful growth stage
• Collaborative, performance-driven culture

Location - Kolkata

If you're interested in this role, apply now!