Brand Manager

Roles and Responsibilities :

• Develop and execute comprehensive brand strategies to increase brand awareness, loyalty, and sales growth.
• Collaborate with cross-functional teams to launch new products and services, ensuring seamless integration into existing marketing efforts.
• Analyze market trends, customer insights, and competitor activity to inform data-driven decision making in product development and promotional activities.
• Manage budgets for multiple brands simultaneously, optimizing spend allocation across various channels.

Job Requirements :

• 7-14 years of experience in FMCG industry with expertise in brand marketing.
• Proven track record of developing successful brand campaigns that drive business results.
• Strong understanding of product awareness, brand promotion, and branding principles.