Brand Manager
Displays And Beyond · Mumbai · onsite · Posted 64d ago
About a minute. You'll make an account on the way through.
About this role
Roles & Responsibilities
Business & Commercial Performance
Drive gross contribution in line with the approved business plan.
Support pricing strategies through continuous market intelligence, competitor analysis, and commercial insights.
Identify opportunities to improve revenue, profitability, and overall business performance.
Market Intelligence & Consumer Insights
Provide timely insights on competitor pricing, sales velocity, consumer behaviour, and market trends.
Identify market opportunities through consumer understanding and data-driven analysis.
Translate market and consumer insights into actionable marketing and business strategies.
Brand Strategy & Positioning
Develop and implement brand strategies that strengthen product differentiation and create value.
Ensure consistency of brand positioning and communication across all customer touchpoints.
Support go-to-market strategies and product launches aligned with business objectives.
Campaign Planning & Execution
Conceptualize and execute ATL, BTL, PR, digital, and integrated marketing campaigns in collaboration with internal teams and external agencies.
Ensure campaigns are executed within defined timelines, quality standards, and approved budgets.
Optimize marketing spends to maximize campaign effectiveness and business impact.
Cross-Functional & Stakeholder Management
Work closely with Sales, Digital, Pre-Sales, and other internal departments to support the implementation of marketing strategies.
Brief and coordinate with internal teams, active agencies, vendors, and external partners to ensure clear understanding and timely execution of campaigns.
Manage multiple stakeholders with accountability, clarity, and structured communication from briefing through execution.
Agency & Vendor Management
Manage relationships with marketing agencies, creative partners, media agencies, PR agencies, and other vendors.
Ensure agencies and partners are aligned with campaign objectives, brand guidelines, timelines, and budgets.
Evaluate campaign execution and drive continuous improvement in agency performance.
Budget & Performance Management
Ensure adherence to approved brand and marketing budgets.
Track campaign performance, marketing spends, and key performance indicators.
Identify opportunities to optimize investments and improve ROI.
Digital & Emerging Marketing Technologies
Demonstrate a strong inclination toward AI-driven marketing tools, automation, analytics, and emerging technologies.
Explore and adopt innovative solutions that enhance marketing productivity, consumer engagement, campaign effectiveness, and performance measurement.
Minimum Requirements
Relevant Experience
- 5 to 7 years of post-MBA experience in Marketing, Brand Management, Product Marketing, or Real Estate Marketing.
- Demonstrated experience in managing brands, integrated marketing campaigns, and cross-functional stakeholders.
- Experience working with marketing agencies, vendors, and external partners.
- Exposure to market intelligence, consumer insights, pricing, and go-to-market initiatives will be preferred.
Key Skills
- Strong consumer understanding and ability to generate actionable market insights.
- Strong understanding of brand communication, positioning, and campaign development.
- Experience in go-to-market strategy and execution.
- Strong stakeholder, agency, and vendor management skills.
- Analytical thinking, commercial understanding, and problem-solving ability.
- High adaptability and ability to operate effectively in fast-changing business environments.
- Strong communication, presentation, collaboration, and interpersonal skills.
- Strong inclination toward AI-driven marketing tools and emerging technologies, with willingness to adopt innovative solutions.
- Proficiency in Microsoft PowerPoint and Excel, with the ability to create presentations, reports, trackers, dashboards, and data-driven analysis.
Sourced from naukri