Brand Manager

Job Title - Brand Manager

Key Responsibilities:

We're looking for a Brand Manager, who will be a key part of the Brand Marketing team at Honasa. The Brand Manager is excellent at brand understanding and management, campaign management, media understanding (digital & conventional).

• Brand campaigns, from brief to execution to post campaign analysis, end to end ownership
• Brand understanding & research, brand tracks, consumer insights, consumer understandings
• Driving brand awareness campaigns on digital and other platforms like ATL, Videos, TVC
• Agency relationship management; creative, media and other agencies
• Understanding and reporting of brand KPIs, basic internal analytics and research.
• Category understanding and management.

Qualifications and Experience:

• 2-4 years of work experience in a brand management role; (preferably in an FMCG brand)
• MBA from a known institution (top or tier 1 B-schools)
• Understanding of digital marketing and landscape
• Working with revenue , NPD teams to identify levers for brand growth. Also, drive category insights based on internal analysis and competition assessment
• Excellent written & verbal communication skills, able to write creative briefs and put across point of view clearly
• Proven organizational skills, including strong attention to detail and managing multiple projects simultaneously.
• Strong data analytics skills
• Strong people and people management skills.
• A thirst to learn and excel.