Brand Manager (Volini)

Job Title:

Brand Manager - Volini

Business Unit:

Consumer Healthcare

Location:

Sun House, Mumbai

At Sun Pharma, we commit to helping you Create your own sunshine - by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

As you enter the Sun Pharma world, you ll find yourself becoming Better every day through continuous progress. Exhibit self-drive as you Take charge and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we Thrive together and support each other s journeys.

YOUR TASKS AND RESPONSIBILITIES:

1. Brand Strategy Business ownership:
   • Develop and execute annual long-term brand plans for Volini with aligned business objectives
   • Identify new business opportunities, define strategic priorities with end-to-end ownership of brand performance
   • Translate consumer insights into sharp value propositions and innovation opportunities.

1. Primary Secondary research:
   • Analyse internal sales data, AC Nielsen data to identify business challenges.
   • Diagnose market share trends through deep dive on category competition growths and recommend actionable strategies to drive brand growth.
   • Understanding of household panel data to derive consumption patterns, recruitment, retention to drive consumer acquisition

1. Media Planning and Communication Strategy:
   • Liason with the media team and creative agencies to develop integrated media and communication strategy aligned with brand objectives.
   • Drive creative brief development, content creation, and campaign excellence with creative, digital, and media agencies.
   • Build sharp media briefs and track campaign delivery across mediums - digital-first, ATL, retail, and influencer ecosystems.
   • Own demand generation and media planning-digital, TV, print, retail visibility on-ground activations

1. Digital and Performance Marketing:
   • Drive digital first brand initiatives across relevant platforms, leverage data driven campaigns to enhance consumer engagement and brand visibility.
   • Analyse ROI, plan and execute measurable digital interventions

1. End to end PL management:
   • Own the overall PL, including sales, revenue growth, marketing investments, trade spends and profitability
   • Analyze sales trends and ROI to take corrective measures to manage overall profitability
   • Own annual marketing budgets for both brands, ensuring efficient allocation and optimal ROI.
   • Track spends, optimize efficiencies, and ensure adherence to budgeting norms.

1. Support trade initiatives for business impact:
   • Partner with Sales to drive distribution expansion, category development, visibility programs, and retailer-level initiatives.
   • Strengthen portfolio architecture and drive renovation and value engineering where needed.

1. Consumer Insights and competitor analysis:
   • Conduct consumer immersions, ethnographic studies, in-depth interviews and shopper observations to understand consumer needs, motivations, behaviours, consumption occasions and unmet needs.
   • Identify emerging trends, consumption shifts, purchase barriers and opportunities for category growth.
   • Analyse UA studies brand health studies to understand category consumption, consumer segmentation, purchase behaviour, brand choice drivers, switching patterns and usage occasions.
   • Analyse market data across categories, brands, SKUs, geographies and channels to assess market share, growth trends, distribution, price-pack architecture and competitive performance.

1. Cross-Functional Leadership:
   • Work closely with RD, Packaging, SCM, Finance, Regulatory, Sales Commercial Teams to drive innovation and brand projects.
   • Engage with external ecosystem - media agencies, creative agencies, digital partners, production houses, research partners.

1. NPD:
   • Lead end-to-end NPD lifecycle from opportunity identification, concept development, consumer validation, product design, packaging, and claims development to launch execution
   • Partner with RD, Packaging, Product Development, Supply Chain to ensure timely delivery of innovation milestones

Job Requirements

Educational Qualification

MBA/ PGDM in Marketing from Premium Institute

Experience

7-8 years of experience in Brand Management

• Data driven approach with good understanding and experience in FMCG/ OTC businesses.
• Collaborate with both internal and external stakeholders in order to ensure smooth functioning of the brand.
• Strong understanding of consumer insights, innovation funnels, AOP planning, media planning, digital social marketing and go-to-market execution.
• Entrepreneurial mindset with strong strategic thinking, creativity, and execution excellence.
• Strong consumer market orientation

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let s create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).