Brand Manager - Vaccines

Looking for Brand Manager - Vaccines

Location : Hyderabad

Educational qualification- Science/Pharma/Medical Graduate preferably with MBA in Marketing

Minimum work experience- 2-3 years of experience in Sales & Marketing

Skills & attributes
Technical Skills:
• Understanding of Pharmaceutical industry; ability to interpret market data; gain marketing insights from various resources
• Basic understanding of anatomy and physiology.
• Ability to analyze market trends, competitor activities, and customer needs within the generics market.
• Strong problem-solving skills to address regulatory challenges, market access issues, and product-related obstacles.
Behavioral Skills:
• Strong collaborator and excellent communication.
• Good at building and leveraging relationship.
• Adaptability and change management skills.
• Creative and good Analytical thinker.

Job Summary
We are seeking an experienced and dynamic Brand Manager to ensure successful brand growth and the launch of innovative market-driven products for gathering market insights from Key Opinion Leaders (KOLs), developing and executing new product launch plans, conducting effective sales force training, and implementing market research strategies for brand performance enhancement. Collaborating with the SCM team for product availability and maintaining strong relationships with KOLs.

Roles & Responsibilities
• You will be responsible for generating new product ideas from Key Opinion Leaders (KOL) interactions, prioritizing these ideas, preparing business cases, analyzing market and competitor data, and handling creative aspects like branding. The aim is to ensure the timely launch of products that address unmet market needs.
• You will be responsible for marketing planning by preparing product launch materials, coordinating launch meetings, training the sales force, and tracking initial product performance for the first 12 months to ensure effective product marketing.
• You will be responsible for brand performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including conducting market research for brand positioning correction.
• You will be responsible for interacting with Key Opinion Leader (KOLs), conducting fieldwork to gather insights, updating KOLs on product value, and collating product evidence and clinical reports to build strong relationships and drive growth.
• You will be responsible for Supply Chain Management (SCM) by tracking product quantities and supply, sharing new product plan quantities with the SCM team, and promptly addressing product shortages or excess to ensure product availability in the market.
• You will be responsible for meeting with Regional Sales Managers (RSMs) to collect feedback, gather campaign feedback, and develop region-specific strategies to incorporate regional needs into the product plan and improve performance.