Brand Manager - Sports Shoes & Apparel - Performance Athlete Brand

Role Overview:

We are looking for a dynamic Brand Manager to lead our Performance Athlete Brand in Chennai, focusing on high-end sports shoes and apparel.

In this role, you will act as the custodian of the brand, bridging the gap between cutting-edge product innovation and the high-performance needs of our athletes. You will work closely with cross-functional teams including product design, sales, and external marketing agencies to craft compelling narratives that resonate with the sports community. By synthesizing consumer insights with market trends, you will drive brand equity and market share, ensuring our products are the first choice for athletes aiming to push their physical limits. Your work will directly influence our market positioning and contribute to the long-term commercial success of our performance vertical.

Key Responsibilities:

- Develop and execute comprehensive Go-To-Market strategies for new product launches to ensure maximum visibility and rapid adoption among target Athlete Segments (Outdoor Sports, Cricket, Badminton, Tennis, Hockey, Cycling, Fitness).

- Orchestrate integrated marketing campaigns that blend performance marketing and sports marketing to build a strong, authentic connection with our core consumer base.

- Analyse consumer insights and market data to refine product positioning and identify new growth opportunities within the competitive sports apparel landscape.

- Collaborate with the trade marketing and sales teams to design impactful in-store experiences and retail activations that drive sell-through and brand loyalty.

- Manage B2C, B2B, E-Commerce marketing initiatives by building strategic partnerships with Sports Clubs, Academies, and Fitness influencers to amplify brand reach and credibility.

- Monitor and optimize marketing budgets across channels to ensure a high return on investment and alignment with overall business objectives.

Required Skillset:

- Demonstrated expertise in building and scaling consumer brands, with a deep understanding of the sports and lifestyle industry in B2C, B2B and E-Commerce Segment.

- Proven ability to leverage data-driven insights to create effective marketing strategies that balance brand storytelling with performance-based outcomes.

- Strong interpersonal skills to effectively lead cross-functional projects and negotiate with external stakeholders, agencies, and retail partners.

- Exceptional communication skills, with the ability to articulate complex brand strategies to leadership and translate them into actionable plans for execution.

- A proactive mindset with the ability to thrive in a fast-paced, on-site work environment in Chennai, adapting quickly to evolving market trends.

Candidate Requirement:

- A postgraduate degree in management from a Premier Institute is preferred, providing a strong foundation in marketing principles and strategic thinking.

- 3 - 6 years of professional experience in brand management, product marketing, or related functions within the Sports Goods, like Shoes, Apparel, Sports Accessories Sector is mandatory.

Contact: Narayana, [phone removed]

PAN India Recruiters