Brand Manager - Skin & Baby Care
AXO Recruitment and Staffing Services Private Limited · Mumbai · onsite · Posted 23d ago
About a minute. You'll make an account on the way through.
About this role
Position: Brand Manager
Location: Mumbai
Job Role:
- Craft annual brand plan and drive fully on time, in full execution of the same.
- Understand category, evolving consumers, qualitative and quantitative data to draw sharp insights.
- Partner with creative, media and digital agencies to ensure planned brand activities execution in effective manner.
- Understand need gaps and work on NPDs ideas, concepts and marketing mix to develop a robust pipeline for the brand.
- Measure and report performance of marketing campaigns against goals as well as brand health metrics (ROI and KPIs).
- Work with the trade marketing, ecomm teams to co-ordinate trade activities, instore executions and marketplaces support.
- Establish effective relationships with cross-functional teams in order to drive commercially effective and timely work.
- Regularly visit markets monitor in-market performance, trends and competitors' activities to identify opportunities and key issues.
- Annual budgeting and periodic monitoring of spends and their efficacy.
Desired Candidature:
- Experience of minimum 5 years in skincare/ baby care categories
- Candidate from OTC/FMCG/Pharma industry
- Strategic thinker with strong hold on execution
- Strong interpersonal and communication skills
- High collaboration and ability to work in matrix hierarchy
Sourced from iimjobs