Brand Manager - Premium Products - FMCG
Preferred Talent Partners · Delhi · onsite · Posted 63d ago
About a minute. You'll make an account on the way through.
About this role
Role & responsibilities:
Developing and executing strategies to build, strengthen, and manage prestige range brand.
Key Focus Areas:
- Brand Strategy Development and Implementation
- Integrated Marketing Campaigns
- Product Branding and Launches
- Trade marketing
- Brand Identity Management
- Packaging Development
- Product Pricing
- Product Launch and Go-to-Market Strategy
- Competitive Analysis
- Brand Performance Tracking and Analysis
- Stakeholder Communication
- Agency and Vendor Management
Preferred candidate profile:
- 5+ years of experience in brand management, marketing, or related roles for premium categories within sector
- Strong understanding of branding principles, strategies, and best practices
- Strong analytical skills, with the ability to interpret data, extract insights, and make data-driven decisions
- Experience developing and executing integrated marketing campaigns across multiple channels
- Passion for branding, technology, and innovation, with a customer-centric mindset to deliver exceptional brand experiences
- Strong knowledge of MS Office especially MS Excel and MS PP is must
Perks and benefits:
- Performance based incentives
- Pls Note -Alternate saturdays are working
Sourced from iimjobs