Brand Manager - Marketing
Talent and Skills labs · Pune · onsite · Posted 64d ago
About a minute. You'll make an account on the way through.
About this role
Brand Manager:
We are looking for a dynamic Brand Manager with strong experience in Brand Management, Marketing Strategy, ATL/BTL campaigns, and Digital Marketing. The role involves driving brand growth, executing impactful marketing campaigns, and working closely with sales and agency partners.
Key Responsibilities:
- Develop and execute annual brand and marketing plans.
- Plan and implement ATL, BTL, and digital marketing campaigns.
- Drive brand activations, product launches, and promotional initiatives.
- Manage corporate marketing activities, including website and PR.
- Coordinate with media, creative, and BTL agencies for campaign execution.
- Analyze market trends, consumer insights, and brand performance.
- Collaborate with cross-functional teams, especially the sales team, to drive business objectives.
Desired Skills:
- Experience in Brand Management and Marketing.
- Strong understanding of Digital Marketing and Trade Marketing.
- Hands-on exposure to ATL/BTL campaign execution.
- Analytical mindset with excellent communication and stakeholder management skills.
- Creative thinking with the ability to drive brand growth.
What We're Looking For:
- MBA with 2-8 years of relevant experience.
- Proven track record of executing successful brand campaigns.
- Passion for building brands and delivering business impact.
Sourced from iimjobs