Brand Manager Marketing
Aishwarya Group · Pune · onsite · Posted 52d ago
About a minute. You'll make an account on the way through.
About this role
Since 2008, Aishwaryam Group has steadily shaped residential and commercial spaces with a clear focus on scale, delivery, and long-term value. The journey has grown across multiple projects, expanding development footprints and earning trust through consistent execution. With millions of square feet delivered and thousands of families served, the groups experience reflects an understanding of how locations grow, how demand evolves, and how developments need to perform over time. This foundation brings confidence to every new address it creates.
Job Description - Senior Manager, Branding & Outdoor Marketing
Position
Senior Manager - Branding Outdoor Marketing
Department
Marketing
Reporting To
Chief Sales Marketing Officer (CSMO) / Marketing Director
Location
Pune
Role Summary
The Senior Manager - Branding & Outdoor Marketing will be responsible for strengthening
the company & brand presence across all projects through planning and execution of outdoor
advertising, branding initiatives, project launches, and on-ground marketing activities. The
role requires close coordination with sales, agencies, vendors, and project teams to ensure
maximum brand visibility and return on marketing investments.
Key Responsibilities
Brand Management
- Develop and execute annual branding strategies.
- Ensure consistent brand identity across all projects and marketing channels.
- Monitor brand perception and recommend improvements.
- Maintain branding guidelines across all communication.
Outdoor Marketing
- execute outdoor campaigns including hoardings, gantries, bus shelters, kiosks, pole
branding, metro branding, airport branding, and transit media etc.
- Identify high-impact advertising locations based on customer movement and target
audience.
- Negotiate with media agencies for optimum pricing and visibility.
- Track campaign effectiveness and optimize media planning.
Project Branding
- execute branding concepts for new project launches.
- Manage site branding including entrance gates, sales offices, sample flats, directional
signage, fencing, and illumination.
- Coordinate with architects, designers, and execution agencies.
Vendor & Agency Management
- Appoint and manage creative agencies, printers, fabricators, outdoor media vendors, and
event partners.
- Ensure quality, timelines, and budget adherence.
- Conduct regular vendor performance evaluations.
Campaign Execution
- Execute launch outdoor campaigns, festive campaigns, tactical promotions, and corporate
branding initiatives.
- Coordinate with digital marketing and sales teams for integrated campaigns.
- Ensure timely delivery of all branding materials.
Budget Management
- Prepare annual branding and outdoor marketing budgets.
- Monitor spends against approved budgets.
- Negotiate commercial terms to maximize ROI.
- coordinate online marketing spend budgets and card spends
Coordination
- Work closely with Sales, CRM, Projects, Procurement, Legal, and Finance teams.
- Obtain required approvals for outdoor permissions.
- Ensure statutory compliance for all branding activities.
KPIs
- Brand visibility score
- Outdoor campaign reach
- Cost per lead from branding activities
- Marketing ROI
- Campaign execution timelines
- Vendor performance
- Budget adherence
- Site branding quality audit scores
- Sales support effectiveness
Desired Candidate Profile
- MBA in Marketing or equivalent qualification.
- 5-6 years of experience in branding and outdoor marketing, preferably in real estate.
- Strong knowledge of outdoor media planning and vendor management.
- Excellent negotiation and project management skills.
- Strong analytical and communication abilities.
- Ability to manage multiple projects simultaneously.
Preferred Experience
- Experience in residential, commercial, and township branding.
- Familiarity with Pune/PCMC outdoor advertising ecosystem.
- Strong network with media owners and branding agencies.
- Experience in project launches and high-impact outdoor campaigns.
Skills
- Branding Strategy
- Outdoor Media Planning
- Vendor Management
- Budget Management
- Campaign Planning
- Negotiation
- Market Research
- Team Leadership
- Creative Coordination
- Project Management
Success Indicators
- Increased brand recall and visibility.
- Timely execution of branding campaigns.
- Improved lead generation through outdoor media.
- Efficient utilization of marketing budgets.
- Strong vendor relationships.
- High-quality branding across all projects.
Bachelor s degree in:
-
Marketing
-
Business Administration (BBA/MBA)
-
Mass Communication
-
Advertising or related field
-
Preferred:
-
MBA in Marketing
-
Certifications in Digital Marketing or Brand Management
-
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
About Aishwarya Group
Aishwarya Group
Financial Services
Mumbai
IN
₹6.8L PA avg
Avg at Aishwarya Group
About
Established in 2008, Aishwaryam Group has maintained an unwavering commitment to excellence, birthing phenomenal creations that redefine living spaces.
With a keen focus on customer satisfaction, we have brought smiles to thousands of families.
Throughout our journey, we have been recognized for our dedication to quality and innovation.
At Aishwaryam, our mission is to create living spaces that not only prioritize comfort but also inspire happiness.
From selecting prime locations to optimizing space utilization, each home crafted by Aishwaryam showcases impeccable craftsmanship and attention to detail.
Industries
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Culture
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Career growth
2.5
Work-life
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