Brand Manager - Marketing Agency Background, Chandigarh

COMPANY DESCRIPTION

Giraffe Partners is a brand and marketing consultancy for Indian manufacturing SMEs, capital markets, and growth brands. Operationally strong businesses that are commercially underestimated.

A full-service agency that transforms bold ideas into impactful, results-driven brand experiences

Blends visionary creativity with practical execution across brand strategy and communication, packaging design, video and content production, digital marketing, SEO, and custom website development

Works with clients worldwide, including India, the USA, Canada, and Singapore

Focuses on measurable outcomes and sustainable, data-informed growth

Partners with businesses launching new products, scaling their digital presence, or rebranding, ensuring campaigns that both inspire and perform

Grounded in purpose and a client-first mindset, positioning itself as a long-term partner in building strong, future-ready brands

ROLE DESCRIPTION

This is a full-time, on-site role based in Chandigarh. The Brand Manager will own brand strategy and communication across a portfolio of client accounts, from brief through to execution, and act as the day-to-day point of contact for clients.

The role sits at the centre of the account: reading the brief, shaping the brand direction, and coordinating designers, copy, video and media teams to deliver it. A good part of the portfolio spans financial services and capital markets, so a basic understanding of how these companies think and communicate matters.

The Brand Manager reports to the Founder and Creative Director and works closely with the wider creative and media teams. Strong communication and calm coordination across concurrent accounts are essential.

Day-to-day responsibilities:

Own brand strategy and positioning across a portfolio of client accounts, from brief through to delivery

Translate client and brand briefs into clear campaign directions and content plans

Act as the primary point of contact for clients, presenting work and managing relationships and expectations

Coordinate designers, copywriters, video and paid media teams to deliver campaigns on time and on brand

Develop and maintain brand guidelines, tone of voice, and messaging frameworks

Plan and oversee multi-channel campaigns across social, digital, PR and print

Shape narratives for financial services and capital-markets accounts, tuned to investor and institutional audiences

Track campaign and brand performance, and turn results into clear recommendations

Manage briefs, timelines and quality control across concurrent accounts

MUST-HAVES

3–5 years in a marketing or creative agency, working across multiple client accounts at once. Agency experience is essential; this is not an in-house or freelance-only profile

Proven ability to own brand strategy and campaigns from brief through to delivery

A basic working understanding of financial services or capital-markets brands, enough to shape credible communication for investor and institutional audiences

Comfortable as the primary client contact: presenting work, managing expectations, and holding relationships

Strong ability to coordinate designers, copy, video and media teams and keep concurrent projects on track

Excellent written and verbal communication in English and Hindi

A portfolio or case studies showing brand and campaign work you owned, not isolated assets

Reliable presence in Chandigarh for on-site work

NICE-TO-HAVES

Direct experience on BFSI, fintech, capital-markets or professional-services accounts

Comfortable using AI and research tools for ideation, research and content development

An understanding of how brand and performance marketing work together

Experience briefing and coordinating external vendors such as PR, print and production

Working proficiency in Punjabi for regional audiences

Bachelor's degree in marketing, communication, business or a related field, or equivalent practical experience

HOW TO APPLY

• Write to [HIDDEN TEXT]rs with the subject line: Brand Manager – [Your Name]. Please include a portfolio or case studies and a short note on one brand or campaign you owned end to end, and the results it delivered.