Brand Manager- Kormangala

Role & responsibilities

Position: Brand Manager
Experience: 5 to 8 Years
Location: Bangalore

Role Overview

We are looking for an experienced Brand Manager to develop and strengthen Alfaa Panels brand presence across the PEB, insulated panels, roofing, and construction/building materials market. The role will involve brand strategy, marketing campaigns, digital presence, market research, and coordination with sales and creative teams.

Key Responsibilities

• Develop and execute brand strategy and marketing plans aligned with business objectives.
• Strengthen Alfaa Panels’ brand awareness, positioning, and market presence.
• Plan and manage digital, social media, print, outdoor, BTL, and trade marketing campaigns.
• Manage brand communication, brochures, catalogues, presentations, website content, and other marketing materials.
• Conduct competitor analysis, market research, and customer/industry insights.
• Coordinate with sales teams, dealers, architects, consultants, contractors, and agencies for brand-building activities.
• Plan and execute exhibitions, dealer meets, product launches, events, and promotional activities.
• Work closely with graphic designers, digital marketing teams, agencies, and content teams.
• Track campaign performance, brand visibility, leads, and marketing ROI.
• Maintain consistency of Alfaa Panels’ brand identity and communication across all platforms.
• Manage marketing budgets and prepare regular MIS and campaign performance reports.

Key Skills

• Brand Management & Brand Strategy
• B2B / Building Material Marketing
• Digital & Social Media Marketing
• Market Research & Competitor Analysis