Brand Manager || Group Brand Manager - Medico

Role & responsibilities

We are looking for a dynamic Brand Manager | Group Brand Manager Medico to lead brand strategy, marketing initiatives, and execution for the assigned portfolio. The role will be responsible for strengthening brand equity, driving market growth, and delivering business objectives through effective consumer, media, trade, and product initiatives.

Key Responsibilities

• Develop and execute brand strategies aligned with business and marketing objectives.
• Define and strengthen the brand proposition, positioning, identity, and communication.
• Plan and execute ATL, BTL, digital, consumer, and trade marketing initiatives.
• Work closely with Sales to drive brand growth, market penetration, and effective promotional programs.
• Coordinate with advertising, media, market research, and branding agencies for brand initiatives.
• Partner with R&D on new product development, product conceptualisation, positioning, and launches.
• Identify opportunities for brand extensions, new markets, and revenue growth.
• Develop annual brand plans and manage marketing budgets and expenditures.
• Monitor market trends, competition, consumer insights, and brand performance to identify growth opportunities.
• Analyse retail/market data and translate insights into actionable marketing strategies.
• Support new product launches and market-entry initiatives through relevant market intelligence.
• Develop and implement consumer and trade promotions, schemes, and activation programs.
• Ensure consistent brand communication across media, PR, packaging, and other consumer touchpoints.
• Track key brand and business metrics and take corrective actions to achieve top-line and bottom-line objectives.
• Collaborate with cross-functional teams including Sales, R&D, Finance, Sourcing, Corporate Communication, and other relevant functions.
• Guide and support team members in developing effective marketing plans and execution.

Key Skills

• Brand Management
• Marketing Strategy & Planning
• Consumer Insights & Market Research
• ATL / BTL Marketing
• Media Planning & Management
• Product Launch & Brand Extension
• Trade & Consumer Promotions
• Market & Competitive Analysis
• Budget Management
• Cross-functional Stakeholder Management
• Agency Management
• Strong analytical and communication skills

Preferred candidate profile

• M.Pharm or MBA/PGDM in Marketing from a reputed institute preferred.
• Minimum 3 years of relevant experience in brand management, marketing, FMCG, consumer healthcare, OTC, or allied categories.
• Strong understanding of consumer behaviour, market dynamics, and brand-building principles.
• Ability to manage multiple stakeholders and drive projects from strategy through execution.
• Data-driven, commercially oriented, and capable of translating consumer and market insights into business outcomes.