Brand Manager Employer Branding

Key Responsibilities:

1. RCM Academies Digital Coverage

• Lead digital coverage and communication for RCM Academies.
• Develop and publish engaging content covering academy activities, programs, achievements, events, testimonials and success stories.
• Coordinate photography, videography, creatives, and content requirements for digital platforms.
• Ensure consistent brand messaging across all academy-related communication.

2. Special Events & Campaigns

• Plan and execute branding and communication for special events, celebrations, campaigns, and organizational initiatives.
• Plan to create a platform for sitting of leadership.
• Develop pre-event, event-day, and post-event communication.
• Coordinate with internal teams, creative agencies, photographers, and other vendors as required.
• Ensure maximum brand visibility and engagement through event coverage.

3. Employer Branding

• Develop and execute employer branding initiatives to strengthen RCMs image as an employer of choice.
• Showcase employee achievements, organizational culture, employee engagement activities, leadership initiatives, and workplace stories.
• Create engaging content highlighting RCMs people, culture, values, and career opportunities.
• Identify and manage opportunities for RCM to participate in relevant employer branding awards, industry recognitions, and workplace excellence platforms.
• Drive employer branding campaigns across relevant digital platforms.

4. SEVA / CSR Communication

• Manage communication and digital coverage of SEVA and CSR initiatives.
• Video creation for learning and awareness on various social issues as part of CSR/SEVA initiatives
• Develop stories, creatives, videos, and other content showcasing CSR activities and their impact.
• Highlight community initiatives, employee participation, social impact, and organizational contributions.
• Ensure CSR communication is aligned with RCMs brand values and corporate identity.

5. Internal Communication

• Manage organization-wide internal communication initiatives.
• Develop communication for announcements, employee engagement activities, celebrations, achievements, campaigns, leadership messages, and key organizational updates.
• Ensure timely, clear, consistent, and engaging communication across departments.
• Support leadership and management communication initiatives.
• RCM WhatsApp Channel Management: Create, manage and ensure effective utilization of the RCM WhatsApp Channel for employee engagement, internal communication, brand updates and organizational outreach.

6. Office & Premises Communication

• Manage communication and branding across RCM offices and premises.
• Develop concepts and content for posters, standees, wall branding, notice boards, displays, and other workplace communication.
• Ensure office communication reflects RCMs brand identity, culture, values, and ongoing campaigns.
• Regularly review and refresh workplace communication and branding elements.
• Manage branding and communication requirements for company assets.
• Develop and coordinate vehicle branding concepts, creatives, designs, and execution.
• Ensure appropriate usage of brand identity, logos, messaging, and visual guidelines.
• Maintain consistency as per company’s guidelines.

8. Career Pages

• Manage and maintain RCM’s career pages across relevant platforms.
• Ensure job opportunities, employee stories, workplace culture, achievements, and career-related content are regularly updated.
• Develop engaging content to attract prospective candidates.
• Coordinate with HR/Recruitment teams for timely updates on vacancies and employer branding initiatives.

9. RCM LinkedIn & Facebook Page Management

• Manage RCM’s official LinkedIn and Facebook pages.
• Develop monthly content calendars and ensure regular, relevant, and engaging content.
• Create and coordinate posts covering company achievements, events, employee stories, CSR initiatives, leadership updates, campaigns, and organizational milestones.
• Coordinate with creative/content teams for design, photography, videography, and content development.
• Monitor engagement, audience response, and overall page performance.
• Track analytics and provide periodic reports with recommendations for improving reach and engagement.
• Ensure all social media communication follows RCM’s brand guidelines and corporate tone.

10. Alumni Engagement: Develop and execute initiatives to build and strengthen engagement with RCM alumni, fostering long-term relationships and brand advocacy.

Key Performance Indicators (KPIs)

• Growth in reach, engagement, and visibility of RCM’s LinkedIn and Facebook platforms.
• Consistency and quality of corporate brand communication.
• Timely and effective coverage of RCM Academies, events, CSR initiatives, and organizational milestones.
• Employer branding visibility and engagement.
• Timeliness and effectiveness of internal communication.
• Quality and consistency of office, premises, and vehicle branding.
• Timely updation and engagement of career pages.
• Overall improvement in RCM’s digital and corporate brand presence.

Key Skills & Competencies

• Strong understanding of brand management and corporate communication.
• Excellent content writing, storytelling, and communication skills.
• Strong knowledge of LinkedIn, Facebook, and other digital platforms.
• Experience in employer branding and social media management.
• Strong event communication and campaign management skills.
• Creative mindset with an understanding of visual communication and branding.
• Strong project management and stakeholder coordination skills.
• Ability to work with creative agencies, designers, photographers, and vendors.
• Good understanding of analytics and digital engagement metrics.
• Proficiency in MS Office and familiarity with Canva/Adobe or similar creative tools will be an advantage.