Brand Manager (D2C / E-commerce)

We are looking for a creative, hands-on Brand Manager who can take ownership of our Fine Jewelry brand's day-to-day growth across e-commerce, social media, product development, and marketing.

Brand's market is the US. This is a Work From Home role.

We are looking for someone who is highly proactive, creative, comfortable using AI and digital tools, and excited to experiment with new ideas.

You will work closely with the founders and have significant ownership over how the brand looks, what products we launch, and how we market them.

Key Responsibilities

E-commerce & Marketplaces

Manage and optimize product listings across Etsy and Shopify

Create and improve product titles, descriptions, images, tags, SEO, and other listing elements

Monitor product performance and identify opportunities to improve conversions and sales

Ensure products, pricing, inventory information, and content are up to date

Brand & Marketing

Develop ideas for social media content, promotions, collaborations, and campaigns

Stay updated on social media trends, e-commerce trends, and emerging marketing tools

Product Development

Come up with new product ideas based on trends, customer demand, competitors, and market opportunities

Research products and categories that could be worth launching

Work with the team to take ideas from concept to launch

Continuously look for ways to improve existing products and offerings

AI & Creative Tools

Use AI tools to create and improve product photography and marketing creatives

Experiment with AI for content creation, product visualization, copywriting, research, and ideation

Stay up to date with new AI tools that can improve the brand's creative output and efficiency

Team & Intern Management

Manage and coordinate interns working on content, research, social media, and other projects

Delegate tasks, provide direction, and ensure work is completed on time

Maintain a high standard of quality across all brand activities

What We're Looking For

25 years of experience in brand management, e-commerce, digital marketing, social media, or a similar role

Strong understanding of Instagram, Pinterest, Shopify, and e-commerce

Excellent creative and idea-generation skills

Comfortable using AI tools and willing to learn new technology quickly

Strong written and verbal communication skills

Ability to independently take ownership of projects

Strong organizational and multitasking skills

Someone who is curious, proactive, and entrepreneurial

A good eye for aesthetics, branding, and content

Experience with Etsy is a strong advantage

Who Would Thrive in This Role?

This role is ideal for someone who doesn't want to be limited to a single function.

You might be working on a Shopify listing in the morning, brainstorming a new product in the afternoon, creating an AI product shoot, and planning an Instagram campaign later that day.

We value initiative and ideas. If you see an opportunity to improve the brand, we want you to take ownership and pursue it.