Brand Manager - Category Merchandising & Growth

About Snapmint:

Founded by IIT Bombay alumni (Nalin Agrawal, Anil Gelra, Abhineet Sawa), Snapmint is building Indias most loved payment brand. We pioneered Pay in 3 through UPI and are also home to Indias leading 0% EMI ecommerce app giving millions of Indians the freedom to shop now and pay in monthly instalments, with no extra cost and no credit card required.

Today, Snapmint has crossed 50M+ app downloads and is the preferred payment partner for 2,000+ leading consumer brands, including Zepto, ixigo, Adani, District Store, Titan and many more. Were on a mission to make fair, transparent credit accessible to Young India - and make payments simple, enjoyable and worry-free.

Headquartered in Mumbai, with offices across major metros including Bengaluru, Gurugram, Delhi and Jaipur, were building at the intersection of commerce, credit, technology and culture. If you want to work on a product used by millions, build a brand people genuinely love, and help redefine how the next generation of India pays and spends youll fit right in. Come build Snapmint and help us change how India pays.

The Role:

Were looking for a sharp, execution-oriented Brand Manager to own the implementation of Snapmints brand across every customer and business touchpoint ensuring the brand is consistent, distinctive and unmistakably Snapmint everywhere.

What You Own:

- Brand Implementation: Translate Snapmints brand strategy and visual identity across Checkout, EMI Store, CSMs, CRM, App, UPI, Offline and other customer touchpoints.

- Brand Guidelines: Build, evolve and maintain comprehensive brand and execution guidelines across visual identity, communication, UI, campaigns and customer experience.

- Brand Governance: Ensure every team and agency implements the brand correctly and consistently.

- Cross-functional Execution: Work closely with Product, Design, Marketing, Sales, CSM, Tech and Business teams to embed the brand into their experiences.

- Brand Quality: Audit customer journeys and touchpoints regularly; identify gaps and drive them to closure.

- Creative Systems: Build scalable templates, toolkits and frameworks that make it easy for teams to execute the brand correctly at speed.

- Brand Evolution: Identify opportunities to make Snapmint more distinctive, relevant and memorable across the customer journey.

What You Bring:

- 3-4+ years of experience in brand management / brand experience / brand implementation.

- Experience in a high-growth, B2C-facing technology startup.

- Graduate from a Tier-1 college/institution.

- Strong understanding of brand, design, communication and customer experience.

- Extremely high attention to detail with a strong bias towards execution and ownership.

- Comfortable working cross-functionally in a fast-paced startup environment.

- Someone who can look at a customer touchpoint and immediately say: This doesnt feel like us.