Brand Manager: Castrol Activ

Hiring for Brand Manager: Castrol Activ

About the team:

As the Brand & Product Lead for Castrol Activ, you will shape the growth of the brand, with end-to-end responsibility across brand, product portfolio and commercial performance.

You will work closely with Sales, Product, R&D, Supply Chain, Finance, Insights and regional/global Marketing teams to translate consumer and market opportunities into winning brand and product plans.

On the product side, you will lead the Activ portfolio across its lifecycle, identifying opportunities for innovation and portfolio optimization. You will balance consumer needs, competitive positioning, pricing, cost and gross margin considerations to build a stronger and more future-ready portfolio.

On the brand side, you will shape and innovate the brand in line with evolving trends and consumer needs, translating the brand proposition into compelling campaigns and activation across ATL, digital, BTL and other consumer touchpoints.

Overall, the role combines brand building, portfolio strategy, commercial ownership and execution to drive the next phase of growth for Castrol Activ.

Key tasks:

• Own the business and financial performance of Castrol Activ, delivering targeted volume, revenue and gross margin objectives.
• Lead the Activ portfolio across both bikes and scooter engine oils, defining the role and growth agenda for the portfolio.
• Develop and execute the brand and portfolio strategy, balancing near-term business priorities with long-term growth opportunities.
• Lead the product lifecycle, innovation and portfolio optimization, responding to evolving consumer needs, market trends and OEM developments.
• Innovate and strengthen the Activ brand in line with emerging consumer and category trends, ensuring continued relevance and differentiation.
• Drive market share and brand equity performance, using consumer insights and other relevant market and brand health indicators to identify opportunities and actions.
• Lead the development and execution of integrated brand communication across ATL, digital, media, BTL and consumer activation.
• Partner closely with Sales and Channel Marketing to translate brand and portfolio strategy into strong regional, channel and in-market execution.
• Lead key product development and commercialization processes, working cross-functionally with R&D, Supply Chain, Finance and other stakeholders.
• Own ASP investment planning and effectiveness, including budget allocation, expenditure tracking and measurement of returns.
• Lead relationships with creative, media, research and other agency partners, ensuring high-quality execution against brand and business objectives.

Experience required:

• University degree in Engineering, Marketing, Business or a related discipline; MBA or equivalent postgraduate qualification desirable.
• Minimum 6 years of relevant Sales and/or Marketing experience, ideally covering brand, product or portfolio management.
• Demonstrated experience in brand strategy, portfolio management, innovation and commercialization.
• Strong understanding of integrated marketing communications across traditional and digital channels.
• Strong commercial orientation, with the ability to connect consumer and brand strategy with volume, pricing, margin and business performance.
• Proven ability to lead cross-functional projects and influence multiple internal and external stakeholders.