Brand Manager - Brand Research & Insights

About Snapmint:

Founded by IIT Bombay alumni (Nalin Agrawal, Anil Gelra, Abhineet Sawa), Snapmint is building India's most loved payment brand. We pioneered Pay in 3 through UPI and are also home to India's leading 0% EMI e-commerce app - giving millions of Indians the freedom to shop now and pay in monthly instalments, with no extra cost and no credit card required.

Today, Snapmint has crossed 50M+ app downloads and is the preferred payment partner for 2,000+ leading consumer brands, including Zepto, ixigo, Adani, District Store, Titan and many more. We're on a mission to make fair, transparent credit accessible to Young India - and make payments simple, enjoyable and worry-free.

Headquartered in Mumbai, with offices across major metros including Bengaluru, Gurugram, Delhi and Jaipur, we're building at the intersection of commerce, credit, technology and culture. If you want to work on a product used by millions, build a brand people genuinely love, and help redefine how the next generation of India pays and spends you'll fit right in.

Come build Snapmint and help us change how India pays.

The Role:

We're looking for a Brand Manager - Research & Insights to build and own Snapmint's brand intelligence function. You'll bring together consumer research, brand tracking, competitive intelligence and data to help Snapmint better understand its consumers and make sharper brand and business decisions.

What You Own:

- Build a deep understanding of Snapmint's consumers - personas, needs, behaviours, motivations and attitudes.

- Own quarterly brand tracking and brand health across awareness, consideration, preference, recall, trust and key brand metrics.

- Lead qualitative and quantitative consumer research across brand, product, communication and CX.

- Measure campaign effectiveness and translate findings into actionable recommendations.

- Track competitors, category trends and emerging consumer opportunities.

- Turn research and data into sharp, actionable insights for Brand, Product, Marketing and Business teams.

- Manage research agencies, partners and vendors end-to-end.

- Build a central consumer & brand knowledge base for Snapmint.

What You Bring:

- 3 - 5+ years in Brand Strategy, Consumer Insights, Market Research or Brand Research.

- Strong understanding of qualitative & quantitative research and brand measurement.

- Highly analytical and data-driven, with the ability to turn data into clear business actions.

- Strong strategic thinking and storytelling skills.

- Experience in a high-growth, B2C technology or consumer business.

- Naturally curious, with a strong ability to uncover the 'why' behind consumer behaviour.

Why Snapmint:

- Be Part of a 10X - 100X Journey - Help build and scale and be part of a high-growth story.

- Raise the Bar - Learn from people who raise the bar.

- Solve Hard Problems - Work on meaningful, high-impact challenges.

- Own the Outcome - Take ownership and make things happen.

- Move Fast, Build Fast - Turn ideas into action, not backlogs.

- Make Real Impact - See your work reach millions of customers.

- Grow with Snapmint - Take on bigger challenges as we scale.