Brand Lead

Role: Brand Lead

Job Level/ Designation: M2, AGM

Function / Department: Circle Marketing

Location: Bangalore

Job Purpose:

To lead the Brand Communication efforts for the circle namely brand health monitoring, product campaigns, events and sponsorship, in-market visibility to deliver best in class business results.

Key Result Areas/Accountabilities:

Brand health monitoring:

- Identify Circle business needs

- Consumer insights

- Develop quarterly calendar

- Align & close Marketing head

- Share/align corporate + media SPOC.

Budgets Management:

- Develop quarterly budgets plan

- Align marketing heads and Brand Communications Lead @Corporate

- Monitor budgets

- Collate and share expenses with Corp media/circle Ops Leads.

Circle Product Campaigns:

- Develop product briefs from circles basis calendar.

- Convert product briefs to communication briefs

- Align corporate SPOC

- Share it with centralized Ogilvy

- Creative output signoff from corporate SPOC

- Develop GTM package basis corporate SPOC signoff & handover to circle execution team.

- Monitor & collate performance results for respective circle - share with corporate circle spoc.

Corporate campaigns:

- Align GTM plans for Circle basis circle budgets.

- Align corporate teams (circle + Media SPOC)

- Deliver package to circle execution teams.

- Monitor & collate results for respective circle

- Share with corporate circle spoc.

Retail & Trade Engagement:

- Smooth implementation of each signage campaign. Update and maintain retail signage database.

- Provide complete marketing support to existing and upcoming stores.

Circle Activation/events /sponsorships:

- Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same.

- In Market visibility:

- Monitor in market visibility execution through the Merchandiser App reports - highlight issues and lead mitigation plans.

- Internal Communication:

- Extend product / service related campaigns internally conceptualization & and execution employee events as per the brief of HR team.

- Lead PR plan for circle.

Brand guidelines:

- Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC.

- Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards.

Core Competencies, Knowledge, Experience:

- Strategic thinking and knowledge of fundamentals of brand building.

- Creative thinking.

- Collaboration.

- Process orientation.

- Analytical skills.

- Experience of 7-9 years in brand communications.

Must have technical / professional qualifications:

- MBA in Marketing is preferred.