Brand Executive
Lagu Bandhu · Mumbai · onsite · Posted 56d ago
About a minute. You'll make an account on the way through.
About this role
Job Title: Brand Executive
Company: Lagu Bandhu
Location: Dadar HO
Role Overview
Lagu Bandhu is looking for a proactive Brand & Media Executive to support our marketing team in strengthening overall brand presence across digital and offline channels. Working closely with the Brand & Media Manager, this role acts as the key bridge for all store-level branding requests, manages AI-driven content creation, drives influencer partnerships, and assists in identifying high-impact marketing opportunities to boost brand visibility.
Key Responsibilities
Store Branding & Internal Liaison: Act as the primary point of contact for store teams to capture, evaluate, and fulfill all localized branding and collateral requirements, effectively communicating these needs to agencies for seamless execution.
Influencer Marketing & Collaborations: Identify, source, and evaluate relevant influencers based on specific campaign themes, target audience alignment, and strategic brand requirements.
Brand Visibility & Growth Initiatives: Proactively research and propose creative marketing ideas, local outreach opportunities, and visibility tactics to expand the brand's presence across channels.
AI-Powered Content Creation & Design: Conceptualize content ideas and produce visual assets (images, videos, and website creatives) using AI generation tools and editing software such as Canva to align with active marketing and performance campaigns.
Digital Messaging & Copywriting: Develop and manage messaging templates for direct communication channels (SMS/RCS) and coordinate their deployment in tandem with ongoing marketing initiatives.
Search & Website Content Optimization: Draft and optimize website content focused on Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) to drive organic visibility using AI tools.
Cross-Channel Campaign Assistance: Assist the Brand & Media Manager with day-to-day tactical execution, campaign planning, and agency coordination across digital and offline platforms.
Qualifications
Bachelor's degree in Marketing, Communications, or a related field.
2 to 3 years of experience managing brand activities, either in-house or agency-side.
Strong working knowledge of digital marketing platforms, online editing/design tools (e.g., Canva), AI content platforms, and core branding principles.
Excellent verbal and written communication skills.
Sourced from naukri