Brand & Digital Marketing Head

About The Company

VMax Healthtech is a health-tech and holistic wellbeing company committed to helping individuals become healthier, stronger, and more confident versions of themselves. Backed by certified nutritionists and fitness experts, we combine technology, data-driven insights, and personalized care to prevent lifestyle-related diseases and drive sustainable health outcomes. At VMax, we're redefining the future of wellbeing—where science, innovation, and human connection come together to empower individuals to live better every day.

About The Role

Head of Marketing (On-site, Coimbatore) The Head of Marketing will lead the marketing function at VMax, driving brand, growth, and customer engagement strategies. This strategic leadership role requires 10–12 years of marketing experience, with a proven record of driving revenue, brand visibility, and digital presence in fast-paced, consumer-facing environments.

Roles And Responsibilities

Strategic Marketing Leadership

• Define overall marketing vision and go-to-market strategy.
• Set goals, metrics, and budget priorities; oversee allocation of marketing spend.
• Shape brand positioning, messaging, and value proposition.
  
  

Cross-Functional Collaboration

• Partner with senior leadership and other functions (Sales, Service Delivery, Operations, Product).
• Align marketing initiatives with customer acquisition, retention, and revenue growth.
  
  

Team & Resource Management

• Build and lead a high-performance marketing team.
• Recruit, mentor, and drive performance culture.
• Manage external agencies, vendors, and partners.
  
  

Campaign & Channel Execution

• Oversee planning, execution, and measurement of campaigns across digital, social, content, events, and partnerships.
• Ensure brand consistency across all touchpoints.
• Monitor ROI and conversion metrics; optimize tactics based on insights.
  
  

Customer & Market Insight

• Lead market research, competitive analysis, and customer segmentation.
• Use customer data to improve journeys, engagement, and retention.
  
  

Innovation & Growth

• Introduce new marketing technologies and tools.
• Lead product launches, partnership marketing, influencer and PR programs.
  
  

Performance Tracking & Reporting

• Define and monitor KPIs and campaign performance.
• Report insights and recommend course corrections to leadership.
  
  

Key Requirements

• Postgraduate degree in Marketing or related field.
• 10–12 years in marketing leadership roles, ideally in B2C or health/wellness sectors.
• Strategic mindset with proven ability to craft and execute growth strategies.
• Strong team leadership and communication skills.
• Analytical orientation with expertise in marketing data and ROI optimization.
• Digital and omni-channel expertise (social, content, performance marketing, customer journeys).
• Commercial acumen with budget management and KPI tracking.
• Collaborative approach with cross-functional teams.
• Adaptability and innovation in fast-paced environments.
  
  

What VMax Offers

• Real-time exposure to cross-functional operations.
• Mentorship and guidance from senior leadership.
• Structured career development and growth path.
• Collaborative environment encouraging ownership and innovation.
• Purpose-driven impact in transforming health and wellbeing.
  
  

Skills: analytical & data-driven decision making,leadership & team development,adaptability & innovation,communication,digital & omni-channel expertise,strategic vision & brand positioning