Brand, Digital, E-commerce & Media Marketing Manager

WATERTEC INDIA
Brand, Digital, E-commerce & Media Marketing Manager
Job Description
DepartmentMarketingReports toChief Marketing Officer (CMO)LocationWatertec India Corporate Office [confirm city]Experience8-10 yearsTeamManages agency partners; 12 executives as the team scales (Phase 2)Employment typeFull-timeRole summary
We are hiring a hands-on Marketing Manager to own brand building, digital marketing, e-commerce and media planning/buying for Watertec one of the two core pillars of the marketing team, alongside Trade & Channel Marketing. This is a builder's role: you will define how the Watertec brand shows up across four product categories, run the channels that generate consideration and leads, manage Watertec s presence on e-commerce marketplaces, and plan/buy the media that supports it all. You will work closely with the CMO and the Trade & Channel Marketing Manager, and directly manage external creative, digital and media agencies.
Key responsibilities
Brand
Define and maintain brand positioning, guidelines and messaging architecture across Polymer Bathware, Pipes & Fittings, Chrome Fittings and Sanitaryware
Plan and execute ATL/BTL campaigns, sponsorships and PR aligned to key selling seasons and new product launches
¢ Partner with the Trade & Channel Marketing Manager to align brand campaigns with dealer-level activation
Digital marketing
¢ Own the website, dealer-locator tool, SEO/SEM and organic + paid social media presence
¢ Build and manage always-on and campaign-specific digital marketing calendars
¢ Generate and route qualified leads (architects, contractors, project buyers, consumers) to sales and channel teams, and track conversion through the funnel
¢ Manage marketing automation/CRM tools for lead scoring and nurture

E-commerce
¢ Own Watertec's presence and performance on e-commerce marketplaces (e.g. Amazon, Flipkart) and any D2C storefront
¢ Manage marketplace listings, content, pricing hygiene, ratings/reviews and promotional calendars
¢ Track and report marketplace sales, conversion and ad spend efficiency (ACOS/ROAS)
¢ Coordinate with sales/supply chain on stock availability and fulfilment for online channels
Media planning & buying
¢ Plan and execute media strategy across digital, print, OOH and any broadcast/sponsorship opportunities
¢ Manage media agency relationships, negotiate rates and own the media budget
¢ Optimise media mix and spend allocation based on reach, cost-efficiency and campaign objectives
¢ Report on media performance, ROI and share of voice versus key competitors
What success looks like (KPIs)
¢ Brand awareness/consideration score movement (periodic brand health tracking)
¢ Website traffic, qualified lead volume and lead-to-dealer-handoff conversion rate
¢ E-commerce marketplace GMV, ACOS/ROAS and listing ratings
¢ Campaign and media ROI / cost per qualified lead
¢ Share of voice vs. key competitors (Cera, Hindware, Jaquar, Astral, etc.)
¢ On-time, on-budget delivery of the brand, digital and media calendar
What we are looking for
Required
¢ 8-10 years of experience ( MBA preferred ) spanning brand management, digital marketing, e-commerce and media planning/buying client-side, agency, or a mix
¢ Proven, hands-on experience managing paid media across Google, Meta and programmatic platforms, plus SEO/SEM fundamentals
¢ Experience managing e-commerce marketplace operations (Amazon/Flipkart Seller/Vendor Central or equivalent)
¢ Working knowledge of media planning and buying ATL/BTL, print, OOH and/or broadcast including agency and vendor negotiation
¢ Comfortable with analytics tools (Google Analytics, marketplace dashboards, basic Excel/Power BI reporting) and translating data into decisions
¢ Experience managing external agencies (creative, digital, media) and cross-functional stakeholders
¢ Strong written and verbal communication; able to present to and work directly with senior leadership
¢ Bachelor's degree required; MBA or equivalent in Marketing preferred
Preferred
¢ Category experience in building materials, sanitaryware, home improvement, consumer durables or paints
¢ Experience marketing to both consumers and a dealer/trade channel simultaneously
¢ Exposure to a PE-backed or high-growth company environment