Brand Content Writer

Roles & Responsibilities :-

• Brand Voice & Storytelling: Own and maintain brand tone, narrative, language, and content consistency across channels.

• E-Commerce & SEO Content: Drive high-quality product descriptions, catalogue content, category pages, micro-copy, and SEO-led content to improve visibility and conversion.

• Campaign & Digital Copywriting: Develop impactful copy for seasonal launches, festive campaigns, social media, emailers, SMS, performance marketing, and promotional campaigns.

• Creative & Video Content: Collaborate with creative, design, marketing, and performance teams and contribute to scripts for digital videos, influencer collaborations, and brand films.

• Content Strategy: Own monthly/quarterly content calendars and identify opportunities across blogs, style guides, lookbooks, and lifestyle content.

Qualification & Skills :-

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, Advertising, Fashion Communication, or a related field.

• 3-5 years of relevant experience in fashion, lifestyle, retail, e-commerce, advertising, or premium consumer brands.

• Excellent written and verbal English with strong copywriting, editing, proofreading, and storytelling skills.

• Strong understanding of fashion/lifestyle brand communication and digital content.

• Working knowledge of SEO, e-commerce content, social media, and digital marketing.

• Ability to understand and maintain distinct brand voices and work within established brand guidelines.

• Strong creative thinking, attention to detail, and ability to manage multiple projects simultaneously.

Ideal Candidate :-

A strong storyteller and brand custodian who combines creative writing with commercial understanding and can create premium, engaging, and conversion-oriented content while maintaining the distinctive identity of global fashion and lifestyle brands .