Brand Content & Social Media Manager

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Job Title Brand Content & Social Media Manager – D2C Baby Brand

Location Remote

Time Zone Flexible – Outcome-Based

Role Overview We are looking for a Brand Content & Social Media Manager to own the full content engine for a fast-growing D2C baby subscription brand. This is not a scheduler or a posting role — we need someone who thinks strategically and executes independently: from concept and creation through to influencer coordination and performance iteration. You will be the creative force behind a brand that connects with real parents, builds genuine community, and drives subscription growth through authentic storytelling.

Key Responsibilities

Content Creation

• Produce scroll-stopping short-form video and image content tailored to parents and moms on Instagram

• Champion a real, human, non-AI content aesthetic that reflects the brand's warmth and authenticity

• Communicate product value through storytelling — not sales-speak

Calendar & Scheduling

• Own and manage a full social content calendar end-to-end

• Write on-brand captions, select thumbnails, and handle all scheduling and publishing

• Maintain brand consistency and posting cadence with minimal oversight

Influencer & UGC Coordination

• Proactively source and build relationships with influencers, mom content creators, and UGC contributors

• Build and manage a content flywheel so the brand always has a pipeline of fresh, authentic material

• Repurpose and organize creator content across Instagram and other channels

Growth & Optimization

• Lead Instagram growth through strategic content, engagement, and community building

• Track performance and iterate based on what resonates with the target audience

Required Qualifications

• Excellent written and spoken English — native or top-tier fluency required

• Strong portfolio demonstrating end-to-end social media ownership for consumer brands

• Proven ability to produce visually polished, on-brand content well beyond basic design tools

• Experience managing influencer or UGC programs independently

• Comfortable operating as a one-person content engine: strategy, creation, scheduling, and reporting

• Must have prior remote work experience with US or UK-based companies and be fluent in remote collaboration tools (Asana, ClickUp, WhatsApp, Google Workspace, or similar). Applications without this experience will not be considered.

Preferred Qualifications

• Background in baby, parenting, kids, lifestyle, or similarly trust-driven consumer niches

• Experience with D2C e-commerce or subscription box brands

• Familiarity with the US mom/parent audience tone and sensibility

• Comfort appearing on camera for content or candidate video profiles

Tools & Technology

• Instagram (primary channel)

• Video/content creation tools (beyond Canva — demonstrate what you use)

• Project management tools: Asana, ClickUp, or similar

• WhatsApp, Google Workspace, and standard async collaboration platforms

Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps — the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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